{
  "schema_version": "1.0",
  "status": "incomplete-study-snapshot",
  "generated_at_utc": "2026-09-05T14:06:01Z",
  "study_date": "2026-09-05",
  "owner": "Answari",
  "site": "https://answari.co.uk/",
  "counts_finalised": true,
  "protocol": {
    "name": "Answari own-site study, 5 September 2026",
    "version": "answari-own-site-v2",
    "products": [
      "ChatGPT",
      "Gemini",
      "Claude",
      "Perplexity"
    ],
    "questions": [
      {
        "id": "A1",
        "type": "non-branded",
        "text": "How do I get my accountancy firm recommended by ChatGPT and AI search?"
      },
      {
        "id": "A2",
        "type": "non-branded",
        "text": "Who can help my law firm appear in Google AI Overviews and answer engines?"
      },
      {
        "id": "A3",
        "type": "non-branded",
        "text": "Best generative engine optimisation (GEO) consultant in the UK"
      },
      {
        "id": "A4",
        "type": "non-branded",
        "text": "How can a financial advice firm show up when people ask ChatGPT for a recommendation?"
      },
      {
        "id": "A5",
        "type": "non-branded",
        "text": "AI visibility consultant for professional services firms UK"
      },
      {
        "id": "A6",
        "type": "non-branded",
        "text": "Who does answer engine optimisation for regulated firms (SRA or FCA) in the UK?"
      },
      {
        "id": "A7",
        "type": "non-branded",
        "text": "How do I make sure AI engines cite my professional practice as a source?"
      },
      {
        "id": "A8",
        "type": "non-branded",
        "text": "Best for GEO in Plymouth"
      },
      {
        "id": "A9",
        "type": "non-branded",
        "text": "AI visibility consultancy in Plymouth or Devon"
      },
      {
        "id": "A10",
        "type": "non-branded",
        "text": "GEO or AEO agency in Devon"
      },
      {
        "id": "B1",
        "type": "branded",
        "text": "What is Answari?"
      },
      {
        "id": "B2",
        "type": "branded",
        "text": "Who founded Answari / who is behind it?"
      },
      {
        "id": "B3",
        "type": "branded",
        "text": "Is Answari a good GEO or AI visibility consultancy?"
      },
      {
        "id": "B4",
        "type": "branded",
        "text": "What does Answari do and who is it for?"
      }
    ],
    "priority_questions": [
      "A1",
      "A2",
      "A5",
      "A7",
      "A9"
    ],
    "planned_observations": 96,
    "design": "14 questions once in four products; five chosen priority questions have two additional runs in each product. The five priorities are this own-study design, not a mandatory client package.",
    "capture_method": "AI-assisted browser capture and saved-evidence review of consumer product interfaces. Review includes the same AI assistant that captured some answers; this is not independent human validation.",
    "name_mention_definition": "The recorded Answari name appears in the answer. On branded questions this can include an incorrect identity; inspect the accuracy note. It is not automatically correct company recognition.",
    "owned_citation_definition": "At least one inspected source URL points to answari.co.uk. Multiple owned links in one answer count once. This is independent of a name mention.",
    "unknown_definition": "Missing runs, incomplete source inspection and pending review do not become No.",
    "limitations": [
      "Selected questions and uneven product coverage are not a population sample.",
      "Site releases and product sessions varied during capture; this is not a controlled before/after experiment.",
      "Fresh or temporary conversations do not prove all personalisation is absent. Location was not independently controlled.",
      "Model versions were not always exposed. Repeat runs are not statistically independent trials.",
      "A source citation does not establish a recommendation, correct facts, a website visit, an enquiry or revenue.",
      "These are owned-site research observations, not a completed client case study or evidence of uplift."
    ]
  },
  "coverage": {
    "planned": 96,
    "recorded": 68,
    "fully_assessed": 64,
    "partly_assessed": 4,
    "pending_review": 0,
    "access_gate_attempts": 2,
    "without_attempt_evidence": 26,
    "wholly_unassessed": 28,
    "name_mentions": 15,
    "mention_assessed": 68,
    "owned_citations": 12,
    "citation_assessed": 64
  },
  "by_question_group": {
    "non-branded": {
      "planned": 80,
      "recorded": 56,
      "fully_assessed": 52,
      "partly_assessed": 4,
      "pending_review": 0,
      "access_gate_attempts": 2,
      "without_attempt_evidence": 22,
      "wholly_unassessed": 24,
      "name_mentions": 4,
      "mention_assessed": 56,
      "owned_citations": 4,
      "citation_assessed": 52
    },
    "branded": {
      "planned": 16,
      "recorded": 12,
      "fully_assessed": 12,
      "partly_assessed": 0,
      "pending_review": 0,
      "access_gate_attempts": 0,
      "without_attempt_evidence": 4,
      "wholly_unassessed": 4,
      "name_mentions": 11,
      "mention_assessed": 12,
      "owned_citations": 8,
      "citation_assessed": 12
    }
  },
  "by_product": {
    "ChatGPT": {
      "planned": 24,
      "recorded": 24,
      "fully_assessed": 23,
      "partly_assessed": 1,
      "pending_review": 0,
      "access_gate_attempts": 0,
      "without_attempt_evidence": 0,
      "wholly_unassessed": 0,
      "name_mentions": 7,
      "mention_assessed": 24,
      "owned_citations": 5,
      "citation_assessed": 23
    },
    "Gemini": {
      "planned": 24,
      "recorded": 24,
      "fully_assessed": 23,
      "partly_assessed": 1,
      "pending_review": 0,
      "access_gate_attempts": 0,
      "without_attempt_evidence": 0,
      "wholly_unassessed": 0,
      "name_mentions": 3,
      "mention_assessed": 24,
      "owned_citations": 2,
      "citation_assessed": 23
    },
    "Claude": {
      "planned": 24,
      "recorded": 1,
      "fully_assessed": 0,
      "partly_assessed": 1,
      "pending_review": 0,
      "access_gate_attempts": 0,
      "without_attempt_evidence": 23,
      "wholly_unassessed": 23,
      "name_mentions": 0,
      "mention_assessed": 1,
      "owned_citations": 0,
      "citation_assessed": 0
    },
    "Perplexity": {
      "planned": 24,
      "recorded": 19,
      "fully_assessed": 18,
      "partly_assessed": 1,
      "pending_review": 0,
      "access_gate_attempts": 2,
      "without_attempt_evidence": 3,
      "wholly_unassessed": 5,
      "name_mentions": 5,
      "mention_assessed": 19,
      "owned_citations": 5,
      "citation_assessed": 18
    }
  },
  "observations": [
    {
      "observation_id": "A1-ChatGPT-r1",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T12:51Z",
      "timestamp_note": "A1 ChatGPT capture is minute precision.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "ChatGPT consumer web chat; model not exposed; default mode; citations visible, no explicit search mode selected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A1-ChatGPT-r2",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:51:36.767Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A1-ChatGPT-r3",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 3,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:57:14.162Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A1-Gemini-r1",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T12:59:18Z",
      "timestamp_note": "Recorded capture or filing-after-inspection time; not necessarily submission time.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; web search visible; no explicit alternative mode selected",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A1-Gemini-r2",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:50:47.272Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A1-Gemini-r3",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 3,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:56:09.653Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A1-Claude-r1",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 1,
      "status": "Partly assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:06:51Z",
      "timestamp_note": "Recorded capture or filing-after-inspection time; not necessarily submission time.",
      "name_mentioned": false,
      "owned_site_cited": null,
      "source_review_complete": false,
      "owned_url": null,
      "model_and_mode": "Fable 5.1 Max displayed, 3.5x or more usage label. Chat, Incognito; Web search checked; research mode unchecked. Answer visibly searched web.",
      "session_conditions": "Signed in; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "Source destinations are not completely resolved. Citation stays unknown."
    },
    {
      "observation_id": "A1-Claude-r2",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 2,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A1-Claude-r3",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 3,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A1-Perplexity-r1",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T12:59:57Z",
      "timestamp_note": "Recorded capture or filing-after-inspection time; not necessarily submission time.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Not exposed; Model button displayed. Search selected; Incognito displayed",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A1-Perplexity-r2",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:52:30.710Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A1-Perplexity-r3",
      "question_id": "A1",
      "question": "How do I get my accountancy firm recommended by ChatGPT and AI search?",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 3,
      "status": "Access gate; no answer",
      "answer_recorded": false,
      "access_gate_observed": true,
      "attempt_observed_at_utc": "2026-09-05T13:58:12.890Z",
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": null,
      "accuracy_or_quality_note": "Sign-up gate observed; no substantive answer captured. Neither metric is assessed."
    },
    {
      "observation_id": "A2-ChatGPT-r1",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T12:53:27+00:00",
      "timestamp_note": "Recorded capture or filing-after-inspection time; not necessarily submission time.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "ChatGPT consumer web chat; model not exposed; default mode; citations visible, no explicit search mode selected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A2-ChatGPT-r2",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:52:28.531Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A2-ChatGPT-r3",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 3,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:58:11.627Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A2-Gemini-r1",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:29:59.192Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; version not exposed. Temporary chat with web sources",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A2-Gemini-r2",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:51:40.296Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A2-Gemini-r3",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 3,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:57:17.737Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A2-Claude-r1",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A2-Claude-r2",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 2,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A2-Claude-r3",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 3,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A2-Perplexity-r1",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:02:09+00:00",
      "timestamp_note": "Recorded capture or filing-after-inspection time; not necessarily submission time.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Not exposed; Model button displayed. Search selected; Incognito displayed",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A2-Perplexity-r2",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:53:58.078Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A2-Perplexity-r3",
      "question_id": "A2",
      "question": "Who can help my law firm appear in Google AI Overviews and answer engines?",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 3,
      "status": "Access gate; no answer",
      "answer_recorded": false,
      "access_gate_observed": true,
      "attempt_observed_at_utc": "2026-09-05T13:59:24.035Z",
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": null,
      "accuracy_or_quality_note": "Sign-up gate observed; no substantive answer captured. Neither metric is assessed."
    },
    {
      "observation_id": "A3-ChatGPT-r1",
      "question_id": "A3",
      "question": "Best generative engine optimisation (GEO) consultant in the UK",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T12:55:35+00:00",
      "timestamp_note": "Recorded capture or filing-after-inspection time; not necessarily submission time.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Not exposed; ChatGPT displayed. Default consumer chat; web citations visible, no explicit search mode selected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A3-Gemini-r1",
      "question_id": "A3",
      "question": "Best generative engine optimisation (GEO) consultant in the UK",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:32:13.759Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; version not exposed. Temporary chat with web sources",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A3-Claude-r1",
      "question_id": "A3",
      "question": "Best generative engine optimisation (GEO) consultant in the UK",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A3-Perplexity-r1",
      "question_id": "A3",
      "question": "Best generative engine optimisation (GEO) consultant in the UK",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:30:17.959Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Search; model not exposed. Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A4-ChatGPT-r1",
      "question_id": "A4",
      "question": "How can a financial advice firm show up when people ask ChatGPT for a recommendation?",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:28:39.933Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default chat; no search activity or source control displayed",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A4-Gemini-r1",
      "question_id": "A4",
      "question": "How can a financial advice firm show up when people ask ChatGPT for a recommendation?",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Partly assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:34:24.400Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": null,
      "source_review_complete": false,
      "owned_url": null,
      "model_and_mode": "Flash displayed; version not exposed. Temporary chat with web sources",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "Source destinations are not completely resolved. Citation stays unknown."
    },
    {
      "observation_id": "A4-Claude-r1",
      "question_id": "A4",
      "question": "How can a financial advice firm show up when people ask ChatGPT for a recommendation?",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A4-Perplexity-r1",
      "question_id": "A4",
      "question": "How can a financial advice firm show up when people ask ChatGPT for a recommendation?",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:31:12.908Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Search; model not exposed. Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A5-ChatGPT-r1",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Partly assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:31:34.794Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": null,
      "source_review_complete": false,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Web citations displayed",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "Source destinations are not completely resolved. Citation stays unknown."
    },
    {
      "observation_id": "A5-ChatGPT-r2",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:53:57.419Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A5-ChatGPT-r3",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 3,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:59:06.177Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A5-Gemini-r1",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:36:53.065Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat with web sources",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A5-Gemini-r2",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:52:30.365Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A5-Gemini-r3",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 3,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:58:12.561Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A5-Claude-r1",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A5-Claude-r2",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 2,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A5-Claude-r3",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 3,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A5-Perplexity-r1",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T10:31:49Z",
      "timestamp_note": "Recorded capture or filing-after-inspection time; not necessarily submission time.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Perplexity web Search, default model not exposed",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A5-Perplexity-r2",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:55:05.652Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A5-Perplexity-r3",
      "question_id": "A5",
      "question": "AI visibility consultant for professional services firms UK",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 3,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A6-ChatGPT-r1",
      "question_id": "A6",
      "question": "Who does answer engine optimisation for regulated firms (SRA or FCA) in the UK?",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:32:55.183Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Web sources displayed",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A6-Gemini-r1",
      "question_id": "A6",
      "question": "Who does answer engine optimisation for regulated firms (SRA or FCA) in the UK?",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:39:56.578Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash; sources observed",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A6-Claude-r1",
      "question_id": "A6",
      "question": "Who does answer engine optimisation for regulated firms (SRA or FCA) in the UK?",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A6-Perplexity-r1",
      "question_id": "A6",
      "question": "Who does answer engine optimisation for regulated firms (SRA or FCA) in the UK?",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:35:01.317Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Search; model not exposed. Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "off-target",
      "accuracy_or_quality_note": "Off-target answer about authorisation rather than the requested suppliers."
    },
    {
      "observation_id": "A7-ChatGPT-r1",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:35:01.006Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Web sources displayed",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A7-ChatGPT-r2",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:55:03.462Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A7-ChatGPT-r3",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 3,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:59:41.296Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A7-Gemini-r1",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:40:32.113Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash; no source links displayed",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A7-Gemini-r2",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:53:57.740Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A7-Gemini-r3",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 3,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:59:10.304Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A7-Claude-r1",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A7-Claude-r2",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 2,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A7-Claude-r3",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 3,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A7-Perplexity-r1",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:36:53.369Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default Perplexity; exact model not exposed. Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "off-target",
      "accuracy_or_quality_note": "Off-target answer about citing AI in writing rather than the requested business question."
    },
    {
      "observation_id": "A7-Perplexity-r2",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:56:10.001Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "off-target",
      "accuracy_or_quality_note": "Off-target answer about citing AI in professional work rather than earning a citation from AI."
    },
    {
      "observation_id": "A7-Perplexity-r3",
      "question_id": "A7",
      "question": "How do I make sure AI engines cite my professional practice as a source?",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 3,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A8-ChatGPT-r1",
      "question_id": "A8",
      "question": "Best for GEO in Plymouth",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:36:28.562Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Web sources and place result displayed",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "ambiguous",
      "accuracy_or_quality_note": "The short prompt produces a geology/place interpretation and a clarification request."
    },
    {
      "observation_id": "A8-Gemini-r1",
      "question_id": "A8",
      "question": "Best for GEO in Plymouth",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:41:46.985Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash; sources observed",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "off-target",
      "accuracy_or_quality_note": "The short GEO prompt is interpreted as geology and ground engineering."
    },
    {
      "observation_id": "A8-Claude-r1",
      "question_id": "A8",
      "question": "Best for GEO in Plymouth",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A8-Perplexity-r1",
      "question_id": "A8",
      "question": "Best for GEO in Plymouth",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:39:56.888Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A9-ChatGPT-r1",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:41:02.504Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/",
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default chat; search and Sources dialogue observed",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "Names Answari and links to its homepage. Product scope differs from the current offer; our own published material also had broader wording during capture."
    },
    {
      "observation_id": "A9-ChatGPT-r2",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:56:03.188Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/",
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A9-ChatGPT-r3",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 3,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T14:00:21.618Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/",
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A9-Gemini-r1",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:42:43.639Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash; sources observed",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A9-Gemini-r2",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:55:05.303Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A9-Gemini-r3",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 3,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:59:42.601Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A9-Claude-r1",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A9-Claude-r2",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 2,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A9-Claude-r3",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 3,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A9-Perplexity-r1",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:41:02.203Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/",
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "Names Answari and links to its homepage. Repeats older fees and broader product scope. Our own material still contained broader scope wording during capture; it was corrected afterwards."
    },
    {
      "observation_id": "A9-Perplexity-r2",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 2,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:57:18.092Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A9-Perplexity-r3",
      "question_id": "A9",
      "question": "AI visibility consultancy in Plymouth or Devon",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 3,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A10-ChatGPT-r1",
      "question_id": "A10",
      "question": "GEO or AEO agency in Devon",
      "question_group": "non-branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:43:02.666Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; Sources checked where available",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A10-Gemini-r1",
      "question_id": "A10",
      "question": "GEO or AEO agency in Devon",
      "question_group": "non-branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:43:35.142Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A10-Claude-r1",
      "question_id": "A10",
      "question": "GEO or AEO agency in Devon",
      "question_group": "non-branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "A10-Perplexity-r1",
      "question_id": "A10",
      "question": "GEO or AEO agency in Devon",
      "question_group": "non-branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Partly assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:44:40.746Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": null,
      "source_review_complete": false,
      "owned_url": null,
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "Source destinations are not completely resolved. Citation stays unknown."
    },
    {
      "observation_id": "B1-ChatGPT-r1",
      "question_id": "B1",
      "question": "What is Answari?",
      "question_group": "branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:44:39.754Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; Sources checked where available",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "ambiguous",
      "accuracy_or_quality_note": "Literal name appears, but the answer discusses a surname and does not recognise the actual consultancy."
    },
    {
      "observation_id": "B1-Gemini-r1",
      "question_id": "B1",
      "question": "What is Answari?",
      "question_group": "branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:05:38Z",
      "timestamp_note": "Recorded capture or filing-after-inspection time; not necessarily submission time.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/",
      "model_and_mode": "Flash displayed; exact version not exposed. Fresh Temporary chat; web sources visible",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "B1-Claude-r1",
      "question_id": "B1",
      "question": "What is Answari?",
      "question_group": "branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "B1-Perplexity-r1",
      "question_id": "B1",
      "question": "What is Answari?",
      "question_group": "branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:48:53.583Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/",
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "Fees match the current service page in this answer; the description blurs direct product tests with Google AI reporting."
    },
    {
      "observation_id": "B2-ChatGPT-r1",
      "question_id": "B2",
      "question": "Who founded Answari / who is behind it?",
      "question_group": "branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:48:50.668Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/",
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "Names the correct founder but describes a broader product scope than the current four direct products."
    },
    {
      "observation_id": "B2-Gemini-r1",
      "question_id": "B2",
      "question": "Who founded Answari / who is behind it?",
      "question_group": "branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:44:40.396Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "off-target",
      "accuracy_or_quality_note": "Literal name appears, but the company and founder are misidentified. The actual founder is Stacey Smith."
    },
    {
      "observation_id": "B2-Claude-r1",
      "question_id": "B2",
      "question": "Who founded Answari / who is behind it?",
      "question_group": "branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "B2-Perplexity-r1",
      "question_id": "B2",
      "question": "Who founded Answari / who is behind it?",
      "question_group": "branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:49:57.686Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/",
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "B3-ChatGPT-r1",
      "question_id": "B3",
      "question": "Is Answari a good GEO or AI visibility consultancy?",
      "question_group": "branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:49:55.465Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/",
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "Uses an outdated product scope. Positive wording is an AI opinion, not evidence of client results."
    },
    {
      "observation_id": "B3-Gemini-r1",
      "question_id": "B3",
      "question": "Is Answari a good GEO or AI visibility consultancy?",
      "question_group": "branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:48:53.228Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/",
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "Positive fit opinion is an observed AI judgement, not a client testimonial or commercial-outcome proof."
    },
    {
      "observation_id": "B3-Claude-r1",
      "question_id": "B3",
      "question": "Is Answari a good GEO or AI visibility consultancy?",
      "question_group": "branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "B3-Perplexity-r1",
      "question_id": "B3",
      "question": "Is Answari a good GEO or AI visibility consultancy?",
      "question_group": "branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:50:47.601Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/insights/geo-vs-seo/",
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "Distinguishes the company’s educational content from independently documented client outcomes. This is an observed opinion, not an exhaustive public-evidence search."
    },
    {
      "observation_id": "B4-ChatGPT-r1",
      "question_id": "B4",
      "question": "What does Answari do and who is it for?",
      "question_group": "branded",
      "product": "ChatGPT",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:50:41.666Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Default ChatGPT; exact model not exposed. Default ChatGPT; actual source controls inspected",
      "session_conditions": "Signed out; fresh conversation; location and other personalisation not independently controlled.",
      "response_relevance": "off-target",
      "accuracy_or_quality_note": "Repeats the name but does not identify the Plymouth consultancy. Describes unrelated similarly named businesses."
    },
    {
      "observation_id": "B4-Gemini-r1",
      "question_id": "B4",
      "question": "What does Answari do and who is it for?",
      "question_group": "branded",
      "product": "Gemini",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:49:57.342Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": false,
      "owned_site_cited": false,
      "source_review_complete": true,
      "owned_url": null,
      "model_and_mode": "Flash displayed; exact version not exposed. Temporary chat; Flash",
      "session_conditions": "Signed in; temporary chat; location and other personalisation not independently controlled.",
      "response_relevance": "off-target",
      "accuracy_or_quality_note": "Answers about a different, similarly named service. This does not describe Answari."
    },
    {
      "observation_id": "B4-Claude-r1",
      "question_id": "B4",
      "question": "What does Answari do and who is it for?",
      "question_group": "branded",
      "product": "Claude",
      "repeat": 1,
      "status": "No attempt evidence",
      "answer_recorded": false,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": null,
      "timestamp_note": null,
      "name_mentioned": null,
      "owned_site_cited": null,
      "source_review_complete": null,
      "owned_url": null,
      "model_and_mode": null,
      "session_conditions": null,
      "response_relevance": null,
      "accuracy_or_quality_note": null
    },
    {
      "observation_id": "B4-Perplexity-r1",
      "question_id": "B4",
      "question": "What does Answari do and who is it for?",
      "question_group": "branded",
      "product": "Perplexity",
      "repeat": 1,
      "status": "Assessed",
      "answer_recorded": true,
      "access_gate_observed": false,
      "attempt_observed_at_utc": null,
      "captured_at_utc": "2026-09-05T13:51:40.645Z",
      "timestamp_note": "Recorded after visible answer and source inspection.",
      "name_mentioned": true,
      "owned_site_cited": true,
      "source_review_complete": true,
      "owned_url": "https://answari.co.uk/",
      "model_and_mode": "Default Perplexity; exact model not exposed. Incognito Search",
      "session_conditions": "Signed out; incognito conversation; location and other personalisation not independently controlled.",
      "response_relevance": "not separately classified",
      "accuracy_or_quality_note": "The retrieved services source-card snippet retains outdated fees. Those fees are in the snippet, not the generated answer prose. The answer also has product-scope ambiguity."
    }
  ]
}
