Stacey Smith.

A career spent on one problem: being found.

For ten years I have worked in brand, search and performance marketing - PPC, SEO, conversion and attribution - for competitive UK businesses. My working habits come from performance marketing: everything is measured, everything is tied to cost-per-lead and outcome, and a claim without evidence is just noise.

Answari focuses that experience on a practical question: what do AI products say about a business, and what evidence supports those answers? The work combines direct observation, website checks and published platform guidance. Every finding is recorded with its source and its limits, so a proposed change can be tested rather than taken on trust.

Answari is a consultancy for UK professional practices. We test ChatGPT, Gemini, Claude and Perplexity directly, and record three things separately: whether you are named, whether your website is linked, and whether the details are right. Where you give us access, Google’s and Bing’s own reporting tools add a second view.

Why Answari exists.

Discovery is moving inside the AI answer. When a customer asks an assistant who to trust, it names a handful of businesses - and most good local practices have no idea whether they are one of them, or why not. A useful service connects those observations to specific website and evidence improvements, then checks what changes.

Answari brings the investigation and implementation together: a published methodology, clear scope and pricing, and separate reporting of whether you are named, whether you are linked, and the enquiries we can trace back to AI. You work directly with me. The work is measured against your dated starting point, with what we do not know stated plainly.