Stacey Smith.

A career spent on one problem: being found.

For ten years I have worked in brand, search and performance marketing - PPC, SEO, conversion and attribution - for competitive UK businesses. My working habits come from performance marketing: everything is measured, everything is tied to cost-per-lead and outcome, and a claim without evidence is just noise.

Over the past year I have focused that experience on a single question: how do AI systems like ChatGPT, Gemini, Claude and Perplexity decide which businesses to recommend? I have spent that time testing it directly - running structured visibility experiments, implementing and validating structured data at scale, and taking apart the AI answers in real local markets to see which signals actually move them.

Answari is what that work became. Answari is a UK consultancy that helps brands get found, chosen and cited by AI answer engines: ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot.

Why Answari exists.

Discovery is moving inside the AI answer. When a customer asks an assistant who to trust, it names a handful of businesses - and most good local practices have no idea whether they are one of them, or why not. The tools sold to fix this are mostly dashboards that show the gap and leave the work to you.

I built Answari to be the opposite: a done-for-you practice with a published methodology, priced plainly, measured by one honest metric - citation share against your baseline. I work with a small number of clients at a time, personally. No account managers, no outsourcing: just the work, measured against what it actually produces.