Services
AI visibility audits
for UK professional practices.
The £1,500 Visibility Audit shows whether AI answers name your practice, which competitors appear, and where your website or public information needs work. You leave with captured evidence and a prioritised plan you can use with any developer.
01 · Start here
The Visibility Audit
£1,500 · fixed fee, fixed scope
10+ buyer questions, four products, retained evidence and a prioritised action plan.
02 · Setup
The Build
From £3,500 · scoped after the audit
Agreed website fixes, clearer business information and improvements to up to three priority pages.
03 · Retainer
The Watch
£1,250 per month · three-month minimum
Monthly evidence, a clear progress report and up to half a day of agreed implementation.
Answari is not VAT registered - no VAT is currently charged.
01 · Start here
The Visibility Audit
£1,500 · fixed fee, fixed scope
For practices that want the truth about where they stand before spending anything on fixes.
When a potential client asks AI to recommend a practice, does your name appear? We agree at least ten buyer questions with you, test them across ChatGPT, Gemini, Claude and Perplexity, and record your mentions, source links and the other practices named. The five priority questions are tested three times per product to expose inconsistent answers.
Alongside the answers, we review the agreed website pages and relevant public profiles: restrictions that may prevent search tools reading your pages, inconsistent business facts, unclear service information, and missing evidence behind important claims. Each material finding comes with an example and a practical next step.
Before you commit, we agree the services and locations covered, exact questions, comparison firms, pages to review and delivery date in writing. The £1,500 fee covers that scope. Additional locations, questions or analysis are quoted separately. You do not need to buy a Build or a retainer afterwards.
Deliverable
Where you stand, and the plan
A written report covering:
- A dated scorecard: business mentions and website citations reported separately
- Captured answers, source links and the recorded test conditions
- Separate findings for discovery questions and searches using your name
- A comparison of the other practices named in the tested answers
- Website and public-information findings with examples
- A prioritised action plan to use yourself, with your developer or with Answari
Four products, tested directly
We capture answers from ChatGPT, Gemini, Claude and Perplexity using the agreed questions and recorded settings. A Gemini answer is not a Google Search AI Overview or AI Mode result.
Google Search AI answers
Direct checks of AI Overviews or AI Mode are only included when separately agreed in your scope. We specify the questions, location and capture conditions, and record when an answer or its sources cannot be checked.
Your search and analytics reports
Google Search Console, Bing Webmaster Tools and analytics can add evidence where access and scope are agreed. We report those figures separately from the answers we capture directly.
What you need to provide
Your website, priority services and locations, and any firms you want compared. We help select the buyer questions. The public review needs no website login.
When you receive it
Your proposal sets a start date and report delivery date before you commit. If you have a deadline, include it in your enquiry so we can confirm availability.
What the evidence can tell you
The report shows the answers we observed and the issues we verified. Missing runs stay visible. It cannot promise future recommendations, rankings or enquiries.
02 · Setup
The Build
From £3,500 · one-off project fee, scoped after the audit
For practices with an audit in hand and gaps worth closing properly.
The Build implements the agreed priorities from the audit: clearer content, verifiable business information and appropriate technical improvements. Done for you, either directly in your website system or as a clear list of changes for your web developer.
The scope follows the methodology: investigate access restrictions, correct material business information and improve the pages that answer your priority questions. Each change has a defined check before it is called complete.
The entry fee of £3,500 covers one website, one business location and your existing website system. It includes agreed technical fixes, appropriate structured business information and improvements to up to three priority pages. The proposal names the pages and the work included before anything begins. Additional locations, substantial development work, new page creation and larger content programmes are scoped and priced separately.
Typically includes
The fixes, implemented
- Agreed technical restrictions investigated and addressed
- Structured business information checked against the visible facts
- Inconsistencies corrected on the agreed pages and profiles we can change
- Up to three priority pages made clearer, more useful and better supported
- Agreed enquiry tracking, with the limits of AI attribution explained
03 · Retainer
The Watch
£1,250 per month · three-month minimum
For practices that want consistent measurement and a defined allowance for improvements.
AI answers can change as products, sources and competing websites change. The Watch repeats your agreed test every month, reports movement against your starting point, and applies a defined allowance of implementation to the most useful agreed improvements.
Every report separates three things: the work done, what changed in the AI answers, and any enquiries we can trace back to an AI answer. Improvements, declines and no-change results are all reported plainly.
The minimum three-month fee is £3,750. £1,250 per month covers the monthly re-run of your agreed questions, an updated scorecard against your starting point, a concise findings and priorities report, and up to half a day of implementation work against the active fix list. The monthly work is prioritised by likely commercial value and agreed access. Larger content, development, outreach or digital PR projects are quoted separately before work begins.
Every month
Track, report, defend
- Your scorecard against your starting point
- Business mentions, source citations and accuracy per product and question
- A concise findings and priorities report
- Up to half a day of agreed implementation
- Recommendations on relevant competitor or platform changes
The instrument itself · format from the sample audit · illustrative
Before you enquire
Who this is right for - and who it is not.
A good fit
- An owner-run professional practice
- Depends on trust and local authority to win clients
- Already has a website and wants it discoverable in AI answers
- Wants measured work against a dated baseline, not vague content
- Willing to fix public proof, content and technical gaps
Not a good fit
- Wants guaranteed ChatGPT recommendations - nobody honest sells those
- Wants tricks or shortcuts
- Has no appetite to improve public proof
- Wants mass-produced AI content
- Wants a dashboard only, with no implementation
Working with Answari
The practical questions.
Why is the audit paid rather than free?
Because it is real work with a real deliverable: an agreed set of client questions put to four AI products, a record of how often you and your competitors are named, checks on your website and business details, and a prioritised plan. The free visibility check exists for a first look; the audit is the full investigation.
What if the audit shows we are already visible?
Then the report will show where you appear and the evidence behind that finding. The recommendation may be light monitoring. We assess the agreed questions individually and do not assume that visibility on one question carries over to the others.
Do you need access to our website?
The public website audit needs no website login. Access to analytics or search reports is only requested if those reports are in the agreed scope. For the Build, we either use the agreed website access or provide an implementation pack for your developer.
Are there sectors you do not work with?
We do not take clients in vehicle leasing, fleet or motor finance. In regulated sectors - health, law, finance - we apply additional care: conservative claims, real credentials behind content, and human sign-off on anything customer-facing.
Why founder-led and a small number of clients?
Because the work is judgment-heavy and the field is moving quickly. You work directly with the founder on every engagement - no account managers, no outsourcing - which is only honest at a small client count. If capacity is full, you will be told so and offered a start date rather than a diluted service.
What happens after the audit?
The report and prioritised fix list are yours to keep. You can act on them yourself, share them with your developer, or discuss a separately scoped Build and Watch with Answari. There is no automatic follow-on commitment. The sample audit shows the report format.
Step zero, free
Not ready for the audit? Start with one question.
Stacey manually checks one agreed buyer question across ChatGPT, Gemini, Claude and Perplexity and emails you the captured answers and a short interpretation. We can help choose the question.
Request my free visibility check