Who we help
AI visibility for TRT clinics.
Is your clinic named when men ask AI about testosterone treatment? Testosterone is a prescription-only, controlled medicine, so we test the answers and improve your pages within the advertising rules.
From our review, 23 September 2026
When a patient asks AI “Which tests do I need, who decides, what does it cost and how will I be monitored?”, will it name your clinic?
We look for checkable information: the tests, the registered prescriber who decides, the price of each stage and the monitoring, with any figures or comparisons sourced. These details do not guarantee an AI recommendation. Our free check puts one question like this to ChatGPT, Gemini, Claude and Perplexity and records the answer and its sources.
Example patient questions to test
| Patient question | What we look for |
|---|---|
| “TRT clinic near me”, “[Clinic name] reviews” | Consistent details everywhere, a named medical lead and a checkable registration |
| “How much does TRT cost in the UK?” | Dated fees for tests, consultation and monitoring |
| “Do I need a blood test before TRT?”, “Private TRT or NHS?” | A clear page on your assessment pathway, with fair wording about NHS care |
| “Is TRT safe?” | Accurate risk and aftercare information, with clinical sign-off |
What our review of eight TRT providers found
On the clinical pathway, these pages were detailed. The area to check is claims.
Eight TRT providers chosen from public search results, reviewed 23 September 2026. Not a representative sample; information not found may appear elsewhere on a website.
We have not yet captured an AI answer to a TRT patient’s question, so none is shown here; the review of eight provider websites is the evidence. Of the five that gave a figure for how many men have low testosterone, four linked or cited a source for at least one figure.
How we test the answers
Men can ask AI about symptoms, tests, cost and safety before they speak to anyone, and the answers draw on NHS pages, clinic websites, reviews and news. We agree the services, locations and questions you can answer responsibly and keep the set fixed so results compare.
The rules that shape your pages
This is a summary to help you brief us, checked against the linked sources on 23 September 2026. It is not legal advice; your final compliance decisions stay with you and your advisers.
- Testosterone is a Class C controlled drug, which makes it a prescription-only medicine. Regulation 284 of the Human Medicines Regulations 2012 bans advertising prescription-only medicines to the public.
- The MHRA’s guidance for providers offering medicinal treatment services (Blue Guide Appendix 6) lets you promote the service, such as a consultation about symptoms. Your home page should not name prescription-only medicines or show their prices. Anywhere on the site, there should be no “buy now” or “add to basket” buttons for them, no highlighted special offers on their prices and no free medicine offers. Treatment pages should be factual, and the site should make clear a consultation may or may not lead to a prescription.
- The CAP Code says prescription-only medicines may not be advertised to the public. Separately, on 26 August 2026 the ASA upheld rulings against two men’s health providers’ Facebook ads about low testosterone: one for prevalence statistics that went beyond its evidence, the other for unsupported claims to test more thoroughly than GPs, which the ASA also found implied GPs were insufficiently thorough.
- The NHS page on the “male menopause”, last reviewed in October 2022, calls that term unhelpful and says late-onset hypogonadism is uncommon and can usually be diagnosed from symptoms and blood tests.
- In England, treating a disease, disorder or injury by or under the supervision of a listed health professional is a CQC-regulated activity. We check your website matches your registration.
Claims that survive checking
An AI assistant may repeat what it finds on your website; a shaky claim is still your claim, in someone else’s words. So every figure on a priority page should match what its source actually found, comparisons with GP or NHS care should be avoided unless you hold robust evidence, and pages should say plainly that assessment may not lead to treatment. A clear assessment page describes symptoms without scare figures, explains which blood tests you use and when, names who decides, sets out monitoring and gives dated fees for each stage.
What the Audit checks and the Build fixes
The Audit checks whether AI can read your site and looks for home pages, ads, social posts or domain names that name testosterone or show its prices, unsourced statistics, wording that runs down GP or NHS care, missing prescriber names or registrations, unclear fees and details that disagree across sources. We flag possible advertising issues for your review; we are not your regulator or your lawyer. The Build makes the agreed fixes, each clinical change approved first by your named clinical lead. If a clinic’s marketing depends on claims we could not stand behind, we will say so and decline the work. See the sample audit, or the related page for private healthcare.
Your dated starting point records how often the answers name you and, separately, link to your website; we ask again on recorded dates and report traceable enquiries separately. See the measurement guide.
How clinics work with us
- The Visibility Audit£1,500 fixed; £500 credited against a Build agreed within 60 days of the reportWhere you stand, question by question, and what to fix first.
- The Build£3,500 to £6,000 typical, scoped after the auditThe fixes, done for you and checked again: site access, consistent details, background code, answer-ready pages.
- The Watch£595/month, three-month minimumMonthly measurement against your starting point and competitor movement. Evidence only.
- The Watch and Fix£1,250/month, three-month minimumThe same monthly measurement, plus up to half a day of agreed work to defend the positions won.
Questions we get asked
Can you guarantee ChatGPT will recommend our clinic?
No. We test the answers, fix agreed problems on your website and measure what changes. We cannot control which clinics an AI assistant names or which websites it relies on; no work guarantees a place in an answer.
Can we still explain testosterone treatment on our website?
Yes, factually. MHRA guidance allows non-promotional treatment information on inner pages as part of a balanced overview, while your home page and ads promote the service rather than the medicine. The ASA can still act on any page of your website. We show you where your pages sit against that line; final compliance decisions are yours and your advisers’.
We quote statistics about low testosterone. Is that a problem?
It can be. In August 2026 the ASA ruled that low-testosterone statistics in a men’s health provider’s ads were misleading, even though each cited a published study, because the claims went further than the studies showed. We check every figure on your priority pages against its source, including whether the wording matches what the research found.
Do you need access to patient data?
No. We work from your public website, public listings and the AI answers we capture. We need no patient records and no clinical-system access.
Will you work with any TRT clinic?
No. We work only with clinics where a registered prescriber decides on treatment after assessment and blood tests, that are registered with the right regulator for what they do, and that can support the claims they publish.
Last reviewed: 28 September 2026. Regulatory summary checked against the linked sources on 23 September 2026.