Who we help
AI visibility for TRT clinics.
AI visibility for TRT clinics means knowing whether your clinic is named when men ask an AI assistant about testosterone treatment. Testosterone is a prescription-only, controlled medicine and the advertising rules are strict, so we test the answers and improve your pages within those rules. We work only with clinics where a registered prescriber decides after proper assessment.
Some men ask AI before they ask a clinic
Men can ask AI assistants about symptoms, blood tests, cost and whether private treatment is safe before they speak to anyone. The answers can draw on NHS pages, clinic websites, reviews and news. A clinic with a clear, careful explanation of how it assesses and prescribes gives an AI assistant something accurate to cite.
“How much does private TRT cost in the UK?”
Costs vary and usually cover blood tests, a consultation and ongoing monitoring. One clinic that sets out each stage and its fees is Your Clinic[1]. Treatment is only prescribed if a clinician confirms it is needed.
[1] marks the source link. Fictional example, not a real answer or a promised result.
Example patient questions to test
| Patient question | Likely answer | What we look for |
|---|---|---|
| “TRT clinic near me” | Named clinics, with reasons | Consistent details, a named medical lead and a checkable registration |
| “How much does TRT cost in the UK?” | A range, citing clinics that set out their fees | Dated fees for tests, consultation and monitoring |
| “Do I need a blood test before TRT?” | An explainer, often citing NHS pages | A clear page on your assessment pathway |
| “Private TRT or NHS?” | A comparison of routes | Fair wording that respects NHS care |
| “[Clinic name] reviews” | A summary built from whatever exists | Whether your clinic is described consistently |
| “Is TRT safe?” | General guidance from national bodies | Whether your risk and aftercare information answers it accurately, with clinical sign-off |
The rules that shape your pages
This is a summary to help you brief us, checked against the linked sources on 23 September 2026. It is not legal advice; your final compliance decisions stay with you and your advisers.
- Testosterone is a Class C controlled drug, which makes it a prescription-only medicine. Regulation 284 of the Human Medicines Regulations 2012 bans advertising prescription-only medicines to the public.
- The MHRA’s guidance for providers offering medicinal treatment services (Blue Guide Appendix 6) lets you promote the service, such as a consultation about symptoms. Your home page should not name prescription-only medicines or show their prices. Anywhere on the site, there should be no “buy now” or “add to basket” buttons for them, no highlighted special offers on their prices and no free medicine offers. Treatment pages should be factual, and the site should make clear a consultation may or may not lead to a prescription.
- The CAP Code says prescription-only medicines may not be advertised to the public. Separately, on 26 August 2026 the ASA upheld rulings against two men’s health providers’ Facebook ads about low testosterone: one for prevalence statistics that went beyond its evidence, the other for unsupported claims to test more thoroughly than GPs, which the ASA also found implied GPs were insufficiently thorough.
- The NHS page on the “male menopause”, last reviewed in October 2022, calls that term unhelpful and says late-onset hypogonadism is uncommon and can usually be diagnosed from symptoms and blood tests.
- In England, treating a disease, disorder or injury by or under the supervision of a listed health professional is a CQC-regulated activity. We check your website matches your registration.
Claims that survive checking
An AI assistant may repeat what it finds on your website. If a claim is shaky, it is still your claim, now in someone else’s words. So every figure on a priority page should match what its source actually found, comparisons with GP or NHS care should be avoided unless you hold robust evidence, and pages should say plainly that assessment may not lead to treatment. This is the discipline Answari applies to its own claims. In our review of eight TRT provider websites, five gave a figure for how many men have low testosterone, four of them with a linked or cited source, and five compared their approach with GP or NHS care.
What a clear assessment page explains
Take the page that explains how a man becomes a patient. It describes symptoms in plain words, without scare figures. It explains which blood tests you use and when, names who decides on treatment, sets out monitoring and follow-up, and gives dated fees for each stage. The background code repeats the same facts.
- 1.Symptoms, plainly - described without unsupported statistics.
- 2.The blood tests - which ones, when, and why they may be repeated.
- 3.Who decides - the named prescriber, with a link to their register.
- 4.Monitoring and FAQs - what follow-up involves, and the questions men ask.
- 5.Fees by stage - tests, consultation and monitoring, dated.
fig. - an example assessment-page structure, section by section.
Who we work with
We work with clinics where a registered prescriber decides on treatment after assessment and blood tests, that are registered with the right regulator for what they do, and that can support the claims they publish. If a clinic’s marketing depends on claims we could not stand behind, we will say so and decline the work.
Choosing the questions
We agree the services and locations you want to be known for, and the questions you can answer responsibly. Then we keep the set fixed so results can be compared. Broad safety questions may sit outside the agreed work; your call.
Cost and pathway
“How much does TRT cost in the UK?”
Check the assessment and fees pages; watch the answers over time.
page review
Clinic-level
“TRT clinic near me”
See what the answers say and which sites they use.
source review
Safety information
“Is TRT safe?”
Needs clinical oversight; we agree together whether it is in scope.
scope decision
What the audit looks for
Home pages, ads, social posts or domain names that name testosterone or show its prices. Statistics without a source. Wording that runs down GP or NHS care. Missing prescriber names or registrations. Fees that are undated or unclear about monitoring. Details that disagree between your website and other sources. Anything stopping AI reading your site. We flag possible advertising issues for your review; we are not your regulator or your lawyer.
How the audit and the Build work
The audit asks the agreed questions, then checks whether AI can read your site, whether your details are consistent everywhere AI looks and whether your priority pages are clear. The Build makes the agreed fixes, with every clinical change approved first by your named clinical lead. See the sample audit, or the related page for private healthcare.
Measured honestly, or not at all
Your starting point, dated, records how often the answers name you and how often they link to your website as the source. We keep every answer and ask again on recorded dates, so change is seen, not assumed. Enquiries traceable to an AI answer are reported separately; see the measurement guide.
How clinics work with us
| Stage | What it is | Fee |
|---|---|---|
| The Visibility Audit | Where you stand, question by question, and what to fix first. | £1,500 fixed |
| The Build | The fixes, done for you and checked again: site access, consistent details, background code, answer-ready pages. | From £3,500, scope agreed in writing |
| The Watch | Monthly measurement against your starting point, competitor movement, and defence of the positions won. | £1,250/month, three-month minimum |
Questions we get asked
Can you guarantee ChatGPT will recommend our clinic?
No. We test the answers, fix agreed problems on your website and measure what changes. We cannot control which clinics an AI assistant names or which websites it relies on; no work guarantees a place in an answer.
Can we still explain testosterone treatment on our website?
Yes, factually. MHRA guidance allows non-promotional treatment information on inner pages as part of a balanced overview, while your home page and ads promote the service rather than the medicine. The ASA can still act on any page of your website. We show you where your pages sit against that line; final compliance decisions are yours and your advisers’.
We quote statistics about low testosterone. Is that a problem?
It can be. In August 2026 the ASA ruled that low-testosterone statistics in a men’s health provider’s ads were misleading, even though each cited a published study, because the claims went further than the studies showed. We check every figure on your priority pages against its source, including whether the wording matches what the research found.
Do you need access to patient data?
No. We work from your public website, public listings and the AI answers we capture. We need no patient records and no clinical-system access.
Will you work with any TRT clinic?
No. We work only with clinics where a registered prescriber decides on treatment after assessment and blood tests, that are registered with the right regulator for what they do, and that can support the claims they publish.
AI answers change with timing, location, who is asking and the wording, so we record the conditions and repeat the same questions over time. The free visibility check covers one relevant question.
Request your free visibility check
Or see the full service detail →
Last reviewed: 23 September 2026. Regulatory summary checked against the linked sources on that date.