Who we help
AI visibility for dentists.
Patients are starting to ask AI assistants which dentist to see. Answari asks the same questions, records which practices are named and linked, and checks what your website tells the AI. You get your starting point, dated, and a plain list of fixes worth making.
Where AI answers fit into choosing a dentist
Patients researching implants, aligners or veneers may ask an AI assistant first. It may name a few practices and link to the websites it used, and asking twice can give a different answer, so we test every treatment and location you care about. Our GEO and SEO guide explains how this differs from Google rankings.
“Best dental implants in Plymouth”
One practice to research is Your Practice[1]. Its website describes the implant service, the clinician and a guide to fees. Discuss your needs with a qualified dentist.
[1] marks a link to the practice’s website as the source. An example, not a real answer or promised result.
Example patient questions to test
Example questions we would agree and test, and what we would check:
| Question | What the answer might look like | What we check |
|---|---|---|
| “Best cosmetic dentist in Plymouth” | Two or three named practices, with reasons | Your treatment pages, reviews and practice details |
| “Best dental implants near me” | Named practices, often different ones | Other trusted websites backing you up: directories, press, professional profiles |
| “Invisalign cost UK” | A cost range, sometimes quoting a practice’s guide | Whether a linked page gives a guide price, what it includes and when it was checked |
| “Which dentist is best for veneers in [city]?” | A comparison-style answer | Other websites backing you up, plus the named clinician’s qualifications |
| “Emergency dentist near me today” | A practical shortlist with opening details | Whether the opening hours, phone number and address shown are current |
| “Is teeth whitening safe?” | Health guidance citing national publishers | Whether this belongs in your agreed questions at all |
Why we test each treatment separately
A practice can be named for implants and missing for cosmetic dentistry, so we test each priority treatment on its own, recording whether you are named and whether your website is linked as the source (being cited). The sample audit shows the report format; it is not a client result. See also how AI chooses its sources.
Which questions come first
We put first the questions that bring the right patients and that you can answer responsibly, then hold them fixed so results compare over time.
Practice-level
“Best cosmetic dentist in Plymouth”
Your details, plus the other websites the answer relies on.
source review
Treatment-level
“Invisalign cost”, “implants near me”
Suitability, cost and aftercare information, and which pages get linked.
page review
Informational
“Is whitening safe?”
Needs a clinician’s oversight and is usually lower priority; we agree whether to include it.
scope decision
What we know, with sources
- An AI answer may name practices, link to websites, or both; missing from one does not mean patients will not find you.
- Google rankings and AI answers need separate checks. Our GEO and SEO guide explains why.
- Test each priority treatment separately and keep the dated answers for comparison.
- Google Analytics can show visits from some AI assistants (its AI Assistant channel); visits from Google’s AI answers at the top of search results still count as ordinary search.
- Websites shown beside a recommendation may be practice pages, directories, professional profiles or press.
The gaps we find on dental websites
We check your public details, treatment-page clarity, named authors, the background code that tells AI who you are, what you do and where, and whether AI systems can actually read your website. Two common gaps: background code that contradicts the page, and review stars on your own site (widgets included) that Google’s review rules do not allow.
Dentistry is health information, and AI knows it
Every treatment page should name the qualified clinician who wrote or checked it, describe what you actually offer, back up its claims and carry a real review date. Google says expertise and trust count. A named clinician alone will not get you cited, but patients deserve one.
In our review of eight dental practice implant pages in Leeds and Manchester, seven published an implant price and seven named a dentist, but three showed a GDC registration number and one linked to the dentist’s entry on the GDC register. A selected page review, not a survey of the profession.
What the Audit covers
The Audit pairs the agreed patient questions with those website checks and compares your details across your site, Google profile and directories. Not every difference matters; for each issue the report shows the evidence, the fix and its priority.
What the Build then fixes
The Build does the agreed fixes: ensures AI systems can read your site, corrects wrong practice details, repairs the background code and improves up to three priority treatment pages, agreed in writing first. Your clinician signs off treatment content before it goes live. Other websites are priced separately, and we measure what changed without crediting it all to one fix.
What a useful treatment page should explain
Take an implant page. The five parts below are what a patient needs and what an AI can lift an answer from; Google’s own AI search guidance asks for nothing more.
- 1.A clear opening - what you offer and how a patient books an assessment.
- 2.Practice facts - guide fees, what they include, the clinician and their GDC registration.
- 3.A fair comparison - clinically checked alternatives, in a table where that helps.
- 4.Visible FAQs - real patient questions, matching the background code.
- 5.A named clinical reviewer and a real review date - who is responsible and when.
fig. - an example treatment-page layout. Use only the sections that help patients.
Measured honestly, or not at all
Your starting point, dated, records how often the answers name you and, separately, how often they link to your website, splitting questions that name you from those that do not; the second group is the real test. We keep every answer, ask again on recorded dates, and report separately the visits, enquiries and new patients we can trace back to an AI answer. See the measurement guide.
How practices work with us
| Stage | What it is | Fee |
|---|---|---|
| The Visibility Audit | Your starting point, dated: what AI says today, the evidence, and the fixes to make first. | £1,500 fixed |
| The Build | The fixes, done for you and checked again: website access, consistent business details, the background code and treatment pages an AI can lift answers from. | From £3,500, scoped |
| The Watch | Monthly comparison with your starting point, competitor observations and the next agreed improvements. | £1,250/month, three-month minimum |
Questions dental practices ask us
Patients already find us on Google and Google Maps. Is this different?
Yes. A Google Maps ranking and a mention in an AI answer are different things. The assistant may name practices, link to websites or ask a follow-up, and its answer can change day to day. A strong Maps position does not mean you will appear.
Can you guarantee ChatGPT will recommend our practice?
No. We study the answers, fix agreed problems on your website and measure what changes. Nobody controls which practices an AI names or links to, so nobody can honestly guarantee it.
Does this work for a single-location practice?
Yes. The work can focus on one practice, its treatments and its local area, with the questions, competing practices and pages to review agreed before starting.
Is any patient data involved?
No. We never need patient records or clinical systems, only your public website and profiles, the AI answers we record and, if you agree, your overall visitor figures. You approve anything before it is published.
How is progress measured?
We ask the agreed questions again on recorded dates and compare with your starting point: how often the answers name you and, separately, link to your website, out of the answers we could check. Enquiries and new patients are reported separately; being named in our tests is not a count of patients who found you.
AI answers change with the day, place and wording, so we record the conditions and compare over time. For a first look, tell us your practice and one patient question; the free check shows what the answers mean.
Request your free visibility check
Or see the full service detail
Last reviewed: 6 September 2026