Who we help
AI visibility for aesthetic clinics.
AI visibility for aesthetic clinics means knowing whether your clinic is named when people ask an AI assistant about treatments near them. The rules on advertising prescription-only medicines shape what you can publish, so we test the answers and improve your pages within those rules. Nothing goes live without your sign-off.
Patients ask AI what the rules stop you advertising
People ask AI assistants direct questions: what anti-wrinkle treatment costs in their town, who is qualified to do it and what happens if something goes wrong. Botulinum toxin is a prescription-only medicine, and UK law bans advertising prescription-only medicines to the public. So the words patients type are often words your home page and ads must not use.
The answer is not to hide. It is to publish accurate, non-promotional information in the places the rules allow, so an AI assistant has something reliable to work from.
“Lip filler price in [town]”
Prices vary by clinic and by how much product is used. One clinic that publishes a dated price guide and names its practitioners is Your Clinic[1]. Check who will treat you and how aftercare works before booking.
[1] marks the source link. Fictional example, not a real answer or a promised result.
Example patient questions to test
| Patient question | Likely answer | What we look for |
|---|---|---|
| “Anti-wrinkle treatment cost [town]” | A price range, citing clinics that publish one | A dated price list on an inner page, without claims |
| “Best aesthetic clinic in [city]” | Two or three named clinics, with reasons | Reviews, consistent details and a named medical lead |
| “Who can do lip filler near me?” | Named clinics and a note on qualifications | Practitioners, roles and registrations stated plainly |
| “Do I need a consultation before anti-wrinkle treatment?” | An explainer on prescribing | A page that describes your consultation honestly |
| “What happens if filler goes wrong?” | Complication advice, often from national sources | Clear aftercare and complication routes on your site |
| “Is lip filler safe?” | General guidance from national bodies | Whether your risk and aftercare information answers it accurately, with clinical sign-off |
The rules that shape your pages
This is a summary to help you brief us, checked against the linked sources on 23 September 2026. It is not legal advice; your final compliance decisions stay with you and your advisers.
- Botulinum toxin is a prescription-only medicine, and regulation 284 of the Human Medicines Regulations 2012 bans advertising prescription-only medicines to the public.
- The MHRA’s guidance for providers offering medicinal treatment services (Blue Guide Appendix 6) lets you promote the service, such as a consultation for lines and wrinkles. Your home page should not name prescription-only medicines, show their prices or link to them. Other pages a visitor chooses to open may name them if the information is factual, non-promotional and part of a balanced overview of treatment options. Anywhere on the site, there should be no highlighted special offers on medicine prices and no free medicine offers, and it should be clear the patient is offered a consultation that may or may not lead to a prescription.
- The ASA applies the same ban to ads, websites and social posts. CAP advises that testimonials must not name the medicine and that before-and-after photos are likely to be read as efficacy claims, so should be avoided. CAP has also warned that indirect references such as “anti-wrinkle injections” should be avoided, and that ads for cosmetic interventions must not be aimed at under-18s.
- Dermal fillers are usually not prescription-only. CAP advises ads may say fillers temporarily reduce the appearance of lines, not that they remove them for good, and that a clinic whose only injectable is toxin should not advertise “fillers” at all.
- In England it has been an offence since 1 October 2021 to give botulinum toxin, or filler injections for a cosmetic purpose, to anyone under 18. The Act allows limited defences, such as treatment by a registered doctor, or by a registered nurse, dentist or pharmacist acting on a doctor’s directions.
- A licensing scheme for non-surgical cosmetic procedures in England has been announced but not brought into force. Scotland’s own Act received Royal Assent in May 2026; its main offences are not yet in force.
Why this matters for AI answers
The advertising rules focus on promotion. An AI assistant looks for facts. A factual treatment page that explains what happens, who assesses and prescribes, the risks, the aftercare and a dated price guide helps the patient, stays within the rules and gives an AI assistant facts to use. Your home page and ads stay about the clinic and the consultation.
What a factual treatment page explains
Take a treatment page for lines and wrinkles. It opens with a plain description of the treatment, not a sales line. It names who assesses and prescribes, explains the consultation, sets out risks and aftercare, and gives a dated price guide without claims. The background code that tells AI who you are and what you do repeats the same facts.
- 1.A plain description - what the treatment is and does, without promotional claims.
- 2.Who assesses and prescribes - named, with a link to their professional register.
- 3.The consultation - what happens, and that it may not lead to treatment.
- 4.Risks, aftercare and FAQs - the questions patients actually ask.
- 5.A dated price guide - on the inner page, without claims.
fig. - an example treatment-page structure, section by section.
Named, qualified people
Patients want to know who will treat them, and AI assistants can describe who a clinic’s practitioners are. Each profile should give the person’s name and profession, a link to their professional register entry where they have one (such as the GMC, NMC, GDC, GPhC or HCPC), and make clear who prescribes and who administers. The same facts should match on your website, directories and review platforms. In our review of eight aesthetic clinic websites, six named a practitioner and none showed a register number or a link to a register entry.
Reviews and before-and-after photos
Reviews help patients and AI assistants judge a clinic. But testimonials that name a prescription-only medicine, and before-and-after photos for those treatments, can breach the advertising rules. We check what is live on your website and, where agreed, your public social profiles, and flag anything for your review.
Choosing the questions
We agree the treatments and locations you want to be known for, and the questions you can answer responsibly. Then we keep the set fixed so results can be compared. Broad safety questions may sit outside the agreed work; your call.
Treatment-level
“Lip filler price in [town]”
Check the treatment page; watch the answers over time.
page review
Clinic-level
“Best aesthetic clinic in [city]”
See what the answers say and which sites they use.
source review
Safety information
“Is lip filler safe?”
Needs clinical oversight; we agree together whether it is in scope.
scope decision
What the audit looks for
Home pages, ads or social posts that name prescription-only medicines. Treatment pages that read as promotions. Missing or inconsistent practitioner registrations. Details that disagree between your website, directories and review platforms. Undated prices. Anything stopping AI reading your site. We flag possible advertising issues for your review; we are not your regulator or your lawyer.
How the audit and the Build work
The audit asks the agreed questions, then checks whether AI can read your site, whether your details are consistent everywhere AI looks and whether your priority pages are clear. The Build makes the agreed fixes, with every clinical change approved first by your named clinical lead. See the sample audit, or the related pages for private healthcare and dental clinics.
Measured honestly, or not at all
Your starting point, dated, records how often the answers name you and how often they link to your website as the source. We keep every answer and ask again on recorded dates, so change is seen, not assumed. Enquiries traceable to an AI answer are reported separately; see the measurement guide.
How clinics work with us
| Stage | What it is | Fee |
|---|---|---|
| The Visibility Audit | Where you stand, question by question, and what to fix first. | £1,500 fixed |
| The Build | The fixes, done for you and checked again: site access, consistent details, background code, answer-ready pages. | From £3,500, scope agreed in writing |
| The Watch | Monthly measurement against your starting point, competitor movement, and defence of the positions won. | £1,250/month, three-month minimum |
Questions we get asked
Can you get ChatGPT to recommend us for anti-wrinkle treatment?
No one can guarantee that. We test the answers, fix agreed problems on your website within the advertising rules and measure what changes. We will not write content that promotes a prescription-only medicine to the public.
Our home page can't name the medicine. Does that hide us from AI?
Not necessarily. AI assistants read more than your home page. MHRA guidance allows factual, non-promotional information about a treatment on inner pages as part of a balanced overview, though the ASA can still act on any page of your website. We make sure those pages are clear, current and readable.
Do you check our social media?
Where agreed, yes, because AI assistants can read public profiles. CAP advises that social posts referring to a prescription-only medicine, including hashtags, are likely to be treated as ads. We flag what we find for your review.
Does England's planned licensing scheme for cosmetic procedures change anything yet?
Not yet. The government has committed to licensing and to making the highest-risk procedures CQC-regulated, but no regulations are in force. The advertising rules above apply either way. We record the position on the date of your audit and check it again at each review.
Do you need access to patient records?
No. We work from your public website, public listings and the AI answers we capture. Anything we propose goes through your own clinical and compliance review.
AI answers change with timing, location, who is asking and the wording, so we record the conditions and repeat the same questions over time. The free visibility check covers one relevant question.
Request your free visibility check
Or see the full service detail →
Last reviewed: 23 September 2026. Regulatory summary checked against the linked sources on that date.