Who we help
AI visibility for aesthetic clinics.
Is your clinic named when people ask AI about treatments near them? We test the answers and improve your pages within the rules on advertising prescription-only medicines.
From our review, 23 September 2026
When a patient asks AI “Who will treat me, who decides it is suitable, what does it cost and what could go wrong?”, will it name your clinic?
We look for checkable information: named practitioners with a register entry, who assesses and prescribes, and prices, risks and aftercare within the rules on prescription-only medicines. These details do not guarantee an AI recommendation. Our free check puts one question like this to ChatGPT, Gemini, Claude and Perplexity and records the answer and its sources.
Example patient questions to test
| Patient question | What we look for |
|---|---|
| “Anti-wrinkle treatment cost [town]” | A dated price list on an inner page, without claims |
| “Best aesthetic clinic in [city]” | Reviews, consistent details and a named medical lead |
| “Who can do lip filler near me?” | Practitioners, roles and registrations stated plainly, and an honest account of the consultation |
| “What happens if filler goes wrong?”, “Is lip filler safe?” | Clear risk, aftercare and complication routes, with clinical sign-off |
What our review of eight aesthetic clinics found
Most clinics named the people who treat patients. None gave a patient a way to check them.
Eight aesthetic clinics chosen from public search results, reviewed 23 September 2026. Not a representative sample; information not found may appear elsewhere on a website.
We have not yet captured an AI answer to an aesthetic patient’s question, so none is shown here; the review of eight clinic websites summarised above is the evidence.
The rules that shape your pages
This is a summary to help you brief us, checked against the linked sources on 23 September 2026. It is not legal advice; your final compliance decisions stay with you and your advisers.
- Botulinum toxin is a prescription-only medicine, and regulation 284 of the Human Medicines Regulations 2012 bans advertising prescription-only medicines to the public.
- The MHRA’s guidance for providers offering medicinal treatment services (Blue Guide Appendix 6) lets you promote the service, such as a consultation for lines and wrinkles. Your home page should not name prescription-only medicines, show their prices or link to them; other pages a visitor chooses to open may name them if the information is factual, non-promotional and part of a balanced overview of treatment options. Anywhere on the site there should be no highlighted special offers on medicine prices and no free medicine offers, and it should be clear the consultation offered may or may not lead to a prescription.
- The ASA applies the same ban to ads, websites and social posts. CAP advises that testimonials must not name the medicine and that before-and-after photos are likely to be read as efficacy claims, so should be avoided. CAP has also warned that indirect references such as “anti-wrinkle injections” should be avoided, and that ads for cosmetic interventions must not be aimed at under-18s.
- Dermal fillers are usually not prescription-only. CAP advises ads may say fillers temporarily reduce the appearance of lines, not that they remove them for good, and that a clinic whose only injectable is toxin should not advertise “fillers” at all.
- In England it has been an offence since 1 October 2021 to give botulinum toxin, or filler injections for a cosmetic purpose, to anyone under 18. The Act allows limited defences, such as treatment by a registered doctor, or by a registered nurse, dentist or pharmacist acting on a doctor’s directions.
- A licensing scheme for non-surgical cosmetic procedures in England has been announced but not brought into force. Scotland’s own Act received Royal Assent in May 2026; its main offences are not yet in force.
Patients ask AI about treatments by name, and those are often words your home page and ads must not use. AI looks for facts: publish factual treatment pages (who assesses and prescribes, the consultation and that it may not lead to treatment, risks, aftercare, a dated price guide without claims) and keep your home page and ads about the clinic and the consultation.
How we test, and what the Build fixes
Patients ask AI what anti-wrinkle treatment costs in their town, who is qualified to do it and what happens if something goes wrong. We agree the treatments, locations and questions you can answer responsibly and keep the set fixed so results compare. The Audit asks those questions, checks whether AI can read your site and looks for pages, ads, testimonials, before-and-after photos or, where agreed, public social posts that may breach the rules above, undated prices and details that disagree across your website, directories and review platforms. Each practitioner profile should give a name, profession and register link where there is one (GMC, NMC, GDC, GPhC or HCPC), and say who prescribes and who administers. We flag possible advertising issues for your review; we are not your regulator or your lawyer. The Build makes the agreed fixes, each clinical change approved first by your named clinical lead. See the sample audit, or the related pages for private healthcare and dental clinics.
Your dated starting point records how often the answers name you and, separately, link to your website; we ask again on recorded dates and report traceable enquiries separately. See the measurement guide.
How clinics work with us
- The Visibility Audit£1,500 fixed; £500 credited against a Build agreed within 60 days of the reportWhere you stand, question by question, and what to fix first.
- The Build£3,500 to £6,000 typical, scoped after the auditThe fixes, done for you and checked again: site access, consistent details, background code, answer-ready pages.
- The Watch£595/month, three-month minimumMonthly measurement against your starting point and competitor movement. Evidence only.
- The Watch and Fix£1,250/month, three-month minimumThe same monthly measurement, plus up to half a day of agreed work to defend the positions won.
Questions we get asked
Can you get ChatGPT to recommend us for anti-wrinkle treatment?
No one can guarantee that. We test the answers, fix agreed problems on your website within the advertising rules and measure what changes. We will not write content that promotes a prescription-only medicine to the public.
Our home page can’t name the medicine. Does that hide us from AI?
Not necessarily. AI assistants read more than your home page. MHRA guidance allows factual, non-promotional information about a treatment on inner pages as part of a balanced overview, though the ASA can still act on any page of your website. We make sure those pages are clear, current and readable.
Do you check our social media?
Where agreed, yes, because AI assistants can read public profiles. CAP advises that social posts referring to a prescription-only medicine, including hashtags, are likely to be treated as ads. We flag what we find for your review.
Does England’s planned licensing scheme for cosmetic procedures change anything yet?
Not yet. The government has committed to licensing and to making the highest-risk procedures CQC-regulated, but no regulations are in force. The advertising rules above apply either way. We record the position on the date of your audit and check it again at each review.
Do you need access to patient records?
No. We work from your public website, public listings and the AI answers we capture. Anything we propose goes through your own clinical and compliance review.
Last reviewed: 28 September 2026. Regulatory summary checked against the linked sources on 23 September 2026.