Who we help
AI visibility for private healthcare.
AI visibility for private healthcare means knowing whether your clinic is named when patients ask an AI assistant about care. We put agreed patient questions to the assistants and record who they name, then give you your starting point, dated, and what to fix first. Clinical content stays subject to your review.
Start with what self-pay patients ask
Self-pay patients ask about cost, waiting times, access and who will treat them. We agree the treatments and locations, put those questions to the main AI assistants and keep the answers. Missing from one answer is not a lost patient.
“Best private GP in [city]”
One provider to research is Your Clinic[1]. Its website describes appointments and fees; check its current details and CQC registration.
[1] marks the source link. Fictional example, not a real answer or a promised result.
Example patient questions to test
| Patient question | Likely answer | What we look for |
|---|---|---|
| “Private hip replacement cost UK” | A price range, citing providers who publish packages | A dated package price on a real page |
| “Best private GP in [city]” | Two or three named clinics with reasons | Reviews, consistent details, a checkable CQC record |
| “Private MRI near me - cost and waiting time” | A shortlist with prices and access details | Price, location and availability AI can read |
| “How do I see a consultant privately?” | A route explainer: referral, self-referral, insurance, self-pay | A clear pathway guide with a named clinician |
| “[Consultant name] reviews” | A profile assembled from whatever exists | Whether the consultant is described consistently |
| “Is private surgery safe?” | General guidance citing national health bodies | Whether you should answer this at all |
Package information patients can use
If you can publish an approved guide price or range, say what it covers, what it excludes and when a patient needs an individual quote, and date it honestly. That gives an AI assistant something clear to lift.
What a good package page explains
Take a hip replacement package. The page opens with the guide price, then a real table of what is included and what is not; the exclusions are what make a guide price honest rather than a lure. A short section explains how a patient proceeds, the named GMC-registered consultant fronts the page and patient questions sit beneath as FAQs. The background code that tells AI who you are, what you do and where repeats the same facts.
- 1.The guide price - stated plainly, with its review date.
- 2.A real inclusions table - what the price covers, item by item.
- 3.The exclusions - stated just as plainly.
- 4.The pathway and FAQs - how a patient proceeds, matched by the background code.
- 5.The named consultant - fronting the page, and in the background code.
fig. - an example package-page structure, section by section.
Let patients check your CQC record
We check that your website matches your CQC registration and links to your record, so patients can check for themselves. Any rating shown must be current and accurate. What weight an AI assistant gives it, nobody can say.
In our review of eight private GP clinic pages in Leeds and Manchester, seven named the CQC and five published a GP appointment price, but one linked to the CQC page for its own location, one showed a GMC reference number and none linked to a doctor’s entry on the GMC register. A selected page review, not a survey of the sector.
Clear information about consultants
A consultant profile tells patients who will treat them: real role, qualifications, specialisms and a link to their GMC registration. If their private practice is a separate business, say so. The background code repeats the same facts.
Keep clinical content accountable
Every clinical page needs a named clinical owner who has reviewed it, stands behind its claims and keeps its dates current. Nothing goes live without your sign-off.
Choosing the questions
We agree the questions around what you offer and can responsibly publish, then keep the set fixed so results can be compared. Broad clinical questions may sit outside the agreed work; your call.
Treatment-level
“Private hip replacement cost UK”
Check the package page; watch the answers over time.
page review
Clinic-level
“Best private GP in [city]”
See what the answers say and which sites they use.
source review
Clinical information
“Is private surgery safe?”
Needs clinical oversight; may sit outside the agreed work.
scope decision
What we know, with sources
- An AI answer may name providers or link to websites as sources; we count the two separately.
- Search results and AI answers need separate checks. Our guide to AI visibility versus search explains why.
- Cost and access questions are worth testing; what you publish must be accurate, reviewed and honest.
- A current CQC record lets patients check you. Disagreements get flagged.
- Google Analytics can show visits from some AI assistants via its AI Assistant channel; Google’s AI answers at the top of search results still count as ordinary search. Neither tells you which visits became patients.
What the audit looks for
Details that disagree between your website, consultant profiles and the public registers. Unclear package pages. Clinical pages with no named owner. Out-of-date material. Anything stopping AI reading your site. A short biography or a missing price is not automatically a fault.
What the audit checks, and the Build fixes
The audit asks the agreed questions, then checks whether AI can read your site, whether your details are consistent everywhere AI looks and whether your priority pages are clear. The Build makes the agreed fixes, every clinical change approved by your named reviewer first. See the sample audit.
Measured honestly, or not at all
Your starting point, dated, records how often the answers name you and how often they link to your website as the source. We keep every answer and ask again on recorded dates, so change is seen, not assumed. Enquiries traceable to an AI answer are reported separately; see the measurement guide.
How practices work with us
| Stage | What it is | Fee |
|---|---|---|
| The Visibility Audit | The measured truth: where you stand, question by question, and what to fix first. | £1,500 fixed |
| The Build | The fixes, done for you and checked again: site access, consistent details, background code, answer-ready pages. | From £3,500, scope agreed in writing |
| The Watch | Monthly measurement against your starting point, competitor movement, and defence of the positions won. | £1,250/month, three-month minimum |
Questions we get asked
Can you guarantee ChatGPT will recommend our clinic?
No. We examine the answers, fix agreed problems on your website and measure what changes. We cannot control which clinics an AI assistant names or which websites it relies on; no work guarantees a place in an answer.
Does patient confidentiality come into this?
Yes, and it is protected. We need no patient records and no clinical-system access: only your public website, the AI answers we capture and, if you agree, summary website statistics. Anything we propose still goes through your governance review.
Should we build visibility for the clinic or for our consultants?
Both, usually. Profiles should state real qualifications, role and relationship to the clinic; if a private practice is a separate business, say so. We check that other public sources and the background code agree.
We can’t publish fixed prices - every case is different. What then?
Where your clinical and commercial review allows, publish a guide price or range, what it includes and excludes, and when a patient needs an individual quote, dated and clear about its limits. It gives an AI assistant something to work from.
Does our CQC rating actually matter to AI visibility?
We review whether your website describes and links to the right registration and rating accurately, so patients have an official place to check you. A quality check, not a lever we can pull.
AI answers change with timing, location, who is asking and the wording, so we record the conditions and repeat the same questions over time. The free visibility check covers one relevant question.
Request your free visibility check
Or see the full service detail
Last reviewed: 6 September 2026