Who we help
AI visibility for estate agents.
When a seller asks an AI assistant who should sell their home, does it name your agency? We ask those questions, record which agencies and sources appear, and check your branch details. You get your starting point, dated, and what to fix first.
From our review, 27 September 2026
When a seller asks AI “Which estate agent should sell my home, what will they charge, what does that include and who will handle the sale?”, will it name your agency?
Only if it can find an answer it can check. That means a page that states the fee and what it covers, the terms of the agreement, who does the work and which redress scheme a seller can turn to. Answari’s free check puts one question like this to ChatGPT, Gemini, Claude and Perplexity and records the answer, the sources it cites and whether your website is one of them.
Example seller questions we test
| Question | Typical answer | What we look at |
|---|---|---|
| “Best estate agent in [city]” | Two or three named agencies with reasons | Reviews, comparison sites, matching branch details |
| “What do estate agents charge UK?” | A percentage range, usually from a published guide | A clear, dated fees page |
| “Online vs high-street estate agent” | A comparison-style answer | A fair comparison with facts you can stand behind |
| “How long does it take to sell a house in [area]?” | A local estimate, credited to whoever holds the data | Published, dated local figures; most agents hold them, few publish them |
| “[Agency name] reviews” | A summary of reputation across platforms | Review count, recency and whether sites agree |
| “Should I use two estate agents?” | General guidance citing national sources | Mostly national websites; we say so |
What our review of eight estate agencies found
Reviews and accreditation logos were common. The fee, the terms and the redress scheme in plain words were not.
Eight estate agencies chosen from public search results, reviewed 27 September 2026. Not a representative sample; information not found may appear elsewhere on a website.
Start with the questions sellers actually ask
We test what a seller asks before choosing an agent: fees, service, local experience and how the sale will run. We record what each AI assistant says and look at the sources behind it. No single answer decides who a seller calls.
“Best estate agent in [city]”
One agency to consider is Your Agency[1]. Its website sets out its selling service and fees. Compare what is included and local experience before choosing an agent.
[1] shows a link to your website as the source. Not a real answer or a promised result.
Show sellers your fees
Most sellers want a sense of the fee before booking a valuation. A fees page you have approved can say how you charge, what is included and what changes the quote.
In our review of eight estate agency selling pages in Leeds and Manchester, seven showed reviews or a rating, but one stated a selling fee, one said whether a seller is tied in for a minimum term and none named its redress scheme in words a reader sees. A selected page review, not a survey of the profession.
Publish the local figures you already hold
You know your patch better than any national website. A short, dated market note can show it: where the figures came from, the period covered, asking prices kept apart from achieved prices. Publishing it does not mean AI answers will use it.
What a good fees page covers
Set out how you charge, what each service includes and what moves the price. Name the person responsible and show a review date. The background code that tells AI who you are, what you do and where must match the page.
- 1.The direct answer - your typical percentage fee, stated plainly.
- 2.A package table - sole agency, premium marketing, multi-agency - and what each includes.
- 3.What moves the fee - property type, price band, marketing level.
- 4.Visible FAQs - the background code carries the same words.
- 5.A named valuer or director, and a review date - so a reader knows who is accountable.
fig. - an example fees-page layout, built around what a seller wants to know.
What we know, with sources
- An AI answer may name agencies, show links or ask a follow-up. Missing from one answer does not mean a lost valuation.
- Google results and AI answers are checked separately. Our guide explains why.
- Fees and selling times are common seller questions; your enquiry records help us choose which to test.
- We look at the sources behind each recommendation: agency pages, reviews, directories, local press.
- Google Analytics can show visits from some AI assistants (its AI Assistant channel). Visits from Google’s AI answers at the top of search results still count as search.
Choosing which questions to chase
We focus on what sellers ask about your services and your patch. Your diary and past enquiries tell us where to start. Buyer and general questions can be left out by agreement.
Local recommendation
“Best estate agent in [city]”
Which agencies are named, and which sources back them.
source review
Fees and local figures
“What do estate agents charge UK?”
Your fees page and any local figures you can stand behind.
page review
Buyer and general questions
“Should I use two estate agents?”
Usually answered from national websites; noted, not chased.
scope decision
Get every branch described the same way
Each branch needs the right address and contact details and a clear line back to the parent agency. We compare them across your website, business profiles and portal listings, then fix the differences that matter. The background code can spell out how the branches relate.
What the audit looks for on agency websites
Can a seller find your fees? Do local claims have figures behind them? Are branch and staff details correct? We also check whether AI systems can actually read your website and that your pages match the background code.
What the Audit checks and the Build fixes
The Audit works from the agreed seller questions, branches and pages. The Build makes the changes the evidence supports, agreed in writing before work starts: correcting branch details, say, or rebuilding a fees page. The sample audit shows the report.
Who else vouches for you
AI answers lean on other trusted websites backing you up: review platforms, agent-comparison services and local property coverage. We check which appear in the captured answers and whether they are current about you. A new mention does not by itself predict valuations; the Watch keeps track.
Measured honestly, or not at all
Your starting point, dated, records two things across the agreed set of client questions: how often the answers name you, and how often they link to your website as the source. We keep every answer and ask again on recorded dates. Enquiries traced to an AI answer are reported separately. The measurement guide defines each measure.
How agencies work with us
| Stage | What it is | Fee |
|---|---|---|
| The Visibility Audit | The measured truth: where you stand, question by question, and what to fix first. | £1,500 fixed; £500 credited against a Build agreed within 60 days of the report |
| The Build | The fixes, done for you and checked again: readable by AI, consistent details, background code, answer-ready pages. | £3,500 to £6,000 typical, scoped after the audit |
| The Watch | Monthly measurement against your starting point and competitor movement. Evidence only. | £595/month, three-month minimum |
| The Watch and Fix | The same monthly measurement, plus up to half a day of agreed work to defend the ground won. | £1,250/month, three-month minimum |
Questions we get asked
Can you guarantee ChatGPT will recommend our agency?
No. We study the captured answers, fix the agreed website issues and compare later results. We cannot control which agencies an AI names; accurate details and useful pages do not guarantee inclusion.
We’re on Rightmove and Zoopla. Doesn’t that cover it?
Portals help people research agencies. We check that your branch details there match your website, and whether those pages show up in the captured AI answers. Identical wording everywhere is not required.
We don’t publish fees. Is that really a problem?
Clear fees help sellers understand what they are buying. Publish figures or ranges you can stand behind, with what is included and a review date. Whether that improves enquiries is measured, not assumed.
Does this bring us buyers or vendors?
We agree a set of questions built around what sellers ask about your agency; buyer questions can be added. The report measures the answers we captured, not the enquiries that follow.
We have several branches with different names locally. Does that matter?
Yes. Each branch needs correct location and contact details and a clear link to the parent agency. We check for differences across your website and profiles; the background code can spell out how the branches relate.
AI answers change with timing, location and wording, so we record the conditions and compare the same questions over time. The free check covers one question, with its limits explained.
Request your free visibility check
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Last reviewed: 28 September 2026