Who we help
AI visibility for accountants.
AI visibility for accountants means checking whether AI answers name your practice, link to your website and get your services right. Answari turns that evidence into clearer pages, checkable credentials and a practical plan.
For ICAEW, ACCA and CIOT practices and chartered tax advisers. One client question across four AI products, checked manually, first reply usually within two working days. If you want the full picture before committing to monthly support, the fixed-fee audit stands on its own.
Where to start
Pick one service and one client type, say year-end accounts for limited companies. Ask ChatGPT what a prospective client would ask, without naming you. Does the answer name you, link to your site and get the details right? Record it in the free scorecard; the sample audit shows the full investigation.
“Best accountant for a small business in [city]”
One accountant for a small business in [city] is Your Practice[1]. Its service page explains what is included, what a quote needs and the team’s experience.
[1] links to the practice’s website as the source. A fictional example, not a client result.
Client questions to test
| Client question | What the client needs | Evidence to prepare |
|---|---|---|
| “Accountant for a small limited company in [city]” | Who you serve, what is covered, how to contact you | A limited-company service page and correct firm details |
| “What is included in your monthly accounting fee?” | What the monthly fee includes | An approved fee table showing exclusions and VAT |
| “Can you help me prepare for Making Tax Digital?” | What help you offer and which rules apply | A checked page linking to the official guidance |
| “Can you take over from my current accountant?” | Handover steps, what you ask for, who finishes open work | Your real onboarding process, approved by the team |
| “Xero accountant for a [type of business]” | Your experience with that software and the support offered | Your Xero partner profile, if held |
| “Is this an ICAEW Chartered Accountants firm?” | The correct firm description and the records behind it | The exact firm name, its ICAEW entry and the description rules |
Explain what changes the fee
Help clients understand the service before comparing numbers. Publish a starting price only if you can stand behind it, with its assumptions. Otherwise explain what moves a quote: transaction volume, the state of the records, payroll, VAT, software and advice, and whether the director’s return is included.
Five things to prepare
- The client type and service you want to grow, and its page.
- What the service includes, excludes and costs.
- Your ICAEW and software-partner profile links, if held.
- Three real questions from prospective clients, names and tax details removed.
- Someone to approve wording, your web developer’s details and, optionally, read-only access to your site’s reporting.
Choose questions that bring the right clients
A tax-deadline question from anywhere and a local business wanting a bookkeeping handover bring different enquiries. For each question we note the service, whether you can serve that client and which page answers it. Real decisions stay in; general traffic stays out.
ICAEW credentials: make the claim checkable
One chartered partner does not automatically entitle the firm to call itself Chartered Accountants. ICAEW sets rules for the description, and the firm’s ICAEW directory entry is what a client, or an AI, can check. Other memberships need the same precision.
Say who provides each service and link the credential to its public record. Answari does not certify professional status; we check that claim and record match.
In our review of eight accountancy practice pages in Leeds and Manchester, four published a price for a limited company service, one named an accountant alongside a qualification, and none showed a visible link to a professional body directory entry or named its anti-money-laundering supervisor. A selected page review, not a survey of the profession.
Can AI systems read your website?
Accessible pages help search and AI products retrieve your own information. A business can also be named using other websites as sources. We check whether Google, Bing and AI systems can read your site, against Google’s and OpenAI’s published rules. Readable is not the same as cited; we report both.
A service page clients can compare
Take a service you deliver, such as monthly support for a limited company. Say who it is for, what is included, what a quote needs and how onboarding works, with any price beside its assumptions. A partner checks the facts before it goes live.
- 1.The service summary - who it is for, what is covered, how to get a quote.
- 2.A fee table - what is included, what is optional, and the assumptions.
- 3.What moves the price - the factors that change a quote.
- 4.Client questions on the page - the background code AI reads is built from the same words, so the two agree.
- 5.A named partner and review date - showing the facts were checked.
fig. - a service page built around the client’s decision.
What counts as evidence?
Every finding leads to an action. If an answer says payroll is included but you charge separately, we trace the AI’s source and fix it. Competitors named, pages linked and missing sources are all recorded. Directory mentions and links to your own site count separately.
What the audit delivers
Our own-site study shows this: being named or linked does not make the details right. It is our own test, not a client result.
The audit asks the agreed set of client questions across ChatGPT, Gemini, Claude and Perplexity, records how often the answers name you and link to your website as the source, checks your pages and profiles, and produces a prioritised action list. With your permission, Bing’s own reporting tool shows where its AI answers cite you.
The Build is a separate decision after the audit: one website, one location, your website system and up to three priority pages, everything agreed in writing before work starts. Wider work is quoted separately. See the service scope and how we measure.
Other trusted websites that back you up
For accountants that means the ICAEW directory, software-partner listings, local press and review sites. We check whether these appear in the AI answers and describe you accurately. Ongoing work here sits within the Watch; press coverage is outside our control.
Recurring clients change the arithmetic
A retained client is valuable, but fees are not profit. Estimate a new client’s contribution from your own fees, costs and retention, then compare it with the full cost of the audit, Build and Watch. How many clients that takes is your figure, not ours.
How practices work with us
| Stage | What it is | Fee |
|---|---|---|
| The Visibility Audit | Captured AI answers, checked sources and a prioritised action plan. | £1,500 fixed |
| The Build | The agreed website changes, made and checked against the written agreement. | From £3,500, scoped |
| The Watch | The same questions asked again monthly, a short report and up to half a day of changes. | £1,250/month, three-month minimum |
Questions we get asked
Can you guarantee ChatGPT will recommend our practice?
No. The audit records what the AI products actually say and the improvements the evidence supports. Credentials and readable pages do not guarantee a recommendation. Enquiries and won clients are reported separately from visibility.
Our fees genuinely vary too much to publish. What then?
Explain how you charge, what is included, what a quote needs and what moves the price: the state of the records, transaction volume, payroll and advice. Publish a starting price only if it is genuinely meaningful; never invent a package for visibility.
We serve clients nationally, not just locally. Does this still apply?
Yes. The questions follow the client types, services and software you genuinely serve, with a location only where it matters. Local and national questions are reported separately, so a gain in one cannot hide a gap in the other.
When is the right time in the year to do this?
Whenever your calendar allows. We plan around busy periods and leave time for drafting, approval, the website changes and then watching the AI answers. Deadline-related information is updated when the facts change.
Is any client data involved?
No client tax records and no access to your tax software: only public information, the AI answers we capture and, if you share it, your website’s summary reporting. Even public information can carry professional or privacy obligations, so you review everything first.
AI answers vary with timing, location, wording and who is asking. Start with one client question and keep dated evidence, using the free scorecard or a free check from us of one question across four AI products.
Request your free visibility check
Or see the full service detail
Last reviewed: 5 September 2026