Generative Engine Optimisation · UK
Be the name AI gives.
Answari is a UK consultancy that helps brands get found, chosen and cited by AI answer engines: ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity and Copilot. We measure one thing - how often the AI recommends you - and do the work aimed squarely at it.
Founder-led. A small number of clients at a time. Plymouth, UK.
“Who is the best cosmetic dentist in Plymouth?”
Why this matters now
The path to your door has changed.
Search used to send people to a page of links. Increasingly, an AI gives one answer and names a few businesses inside it. If you are not named, there is no second-place click to win - the customer never learns you exist.
The old way
A full results page. Even at position five or six, you still got a look.
The AI way
A handful of names, no scrolling. Visibility is now won inside the answer itself.
How Answari works
Find the gap. Close it. Hold the position.
Every engagement runs the same disciplined sequence, published in full on the methodology page. In brief:
Audit - see where you are invisible
We run the questions your real buyers ask across ChatGPT, Gemini, Perplexity and Claude, and measure your citation share against every competitor - engine by engine, question by question. That baseline is the starting line every later result is judged against.
Build - earn the citations
Crawler access, structured data, a single verifiable business identity, answer-first content and the independent signals AI engines actually draw from. The technical and content work, done for you, in the order that matters.
Watch - defend it every month
Models update and competitors push back. Each month you receive a fresh citation scorecard against your baseline and the next set of fixes. Then we keep measuring, strengthening and responding as the answers change.
What you receive
A scorecard that shows who AI recommends - not another report to ignore.
Every report answers one question in plain numbers: when your customer asks, who does the AI recommend - and how far ahead or behind are you?
Citation share · from the sample audit · illustrative
We do not hand you a screenshot of a ranking. We measure where you stand before the work starts and after it. You see what moved, what did not, and what should happen next.
- how every Answari engagement is measured
From our live research
The same practice - first in one answer, absent from the next.
A finding from our own AI visibility testing of Plymouth practices, using the same audit we run for clients. No invented numbers.
“Best cosmetic dentist in Plymouth” - one practice is named first by ChatGPT, ahead of every other practice in the city.
“Best dental implants in Plymouth” - the same practice does not appear at all. ChatGPT names five competitors instead, despite the practice’s senior implant credentials.
→ AI visibility is won question by question, not practice by practice. You can dominate one answer and be invisible in the next - which is exactly what an audit uncovers, and where the work is then aimed.
The pattern, in one table. Three questions from the same test set:
| Prompt | Named? | What the engine leaned on | The lesson |
|---|---|---|---|
| “Best cosmetic dentist in Plymouth” | named first | The practice’s own treatment pages and its review profile | Clear, answer-shaped pages get lifted |
| “Best dental implants in Plymouth” | absent | Two directories and a regional news feature | Here, the recommendation leaned on independent mentions |
| “Is teeth whitening safe?” | no local practice | National health publishers | Informational answers are a different battle - pick commercial questions |
Findings from our own testing, July 2026. Engine answers vary run to run - which is why the audit measures a fixed prompt set against a dated baseline, not one screenshot. See a full sample audit →
Who we help
Built for owner-run professional practices.
If your customers choose you on trust and reputation - and increasingly ask AI who to trust - this is for you.
How we work together
Start with the truth. Then own the answer.
Every engagement opens with a paid audit, so you know exactly where you stand before committing to anything ongoing. Full detail on the services page.
Start here
The Visibility Audit
£750 · fixed fee, fixed scope
A full picture of where AI sends your customers today, and the prioritised plan to change it.
- Your buyers’ real questions, engine by engine
- Citation share mapped against competitors
- Prioritised fix list - quick wins and strategic
Then - setup
The Build
From £1,900 · scoped to your site
We implement the audit’s fix list: the technical and content work, done for you, in the order that matters.
- Structured data & single-identity setup
- Answer-first content on key pages
- Crawler access & technical foundation
Then - retainer
The Watch
£550 per month · three-month minimum
AI answers move constantly. We track, report and defend your position month on month.
- Monthly citation scorecard vs baseline
- Ongoing authority & content work
- Competitor & platform-change response
Where Answari stands · July 2026
New consultancy, published method.
Answari is new and says so. Rather than borrowed logos, here is what you can check right now:
- A published methodology - the full six-phase method, in the open
- A sample audit - the exact deliverable, anonymised
- Published pricing - £750, from £1,900, £550 per month; no “call for a quote”
- Six sector-specific service pages, live and substantial
- Live privacy, cookie and terms pages
- Every engagement measured by fixed prompt sets and dated baselines
- Founder-led from Plymouth, UK - you deal with Stacey, nobody else
No testimonials appear here yet. When they do, they will be real.
Before you start
The questions people ask.
What does Answari do, in plain terms?
When someone asks an AI assistant - ChatGPT, Gemini, Google’s AI Overviews, Perplexity - for a recommendation, the AI names a small number of businesses. Answari does the work built to earn yours a place among them: an audit of where you stand, implementation of the fixes, and monthly monitoring to hold the position.
How is this different from the GEO tools I’ve seen advertised?
Most of those are dashboards that show you where you are not appearing, then leave the fixing to you. Answari is done-for-you: we run the audit, interpret it, carry out the on-site and authority work citations draw on, then monitor and defend that position every month. You run your practice; we handle the visibility.
I already rank well on Google. Doesn’t that cover it?
Not by itself. GEO and SEO share important foundations - sound technical setup, useful content and a site that search engines can crawl and understand. Good SEO is never wasted.
AI answers can nevertheless draw on a different mix of sources and may recommend only a small number of businesses. Independent mentions, consistent business information, clear evidence and well-structured content can all affect whether a business is understood and cited.
You can rank prominently in conventional search and still be absent from a particular AI answer.
How quickly would I see a change?
AI answers can update faster than traditional rankings, and some changes may begin showing within weeks - though timing varies by engine, question, recrawl frequency and the strength of the evidence already in place. Your first audit shows your current standing straight away - that is the baseline everything afterwards is measured against.
What does the free visibility check involve?
You tell us your business and the question your customers ask. We run it across ChatGPT, Gemini, Claude and Perplexity and show you whether you are recommended - or whether a competitor is named instead. No cost, no obligation. It is the clearest possible look at where you stand.
What is citation share?
Citation share is the share of measured AI answers in which a business is named: the answers naming you, divided by the total prompt-engine runs. It is Answari’s main metric because it measures presence inside the answer itself rather than rankings or traffic. Position, accuracy and tone are scored separately - as first-mention share, factual accuracy and sentiment - and the measurement guide explains all four.
Can you guarantee that ChatGPT will recommend my business?
No - and you should walk away from anyone who says yes. Nobody controls what an AI engine generates. What can be controlled are the foundations engines rely on: crawl access, entity clarity, structured data, answer-first content and independent corroboration. That is the work, and it is measured openly against a dated baseline so you can see exactly what moved.
Which AI engines do you check?
The audit runs a fixed set of your buyers’ real questions across ChatGPT, Gemini, Claude and Perplexity, with Google AI Overviews and Copilot visibility measured through Search Console and Bing Webmaster Tools. The exact engine set is agreed in the proposal and stays fixed, so every later measurement compares like with like.
Do I need a new website?
Not usually. Most practices need clearer pages, sound technical foundations, consistent entity signals and stronger independent corroboration - not a rebuild. If the current site genuinely blocks progress, the audit will say so plainly. That is what it is for.
Free · no obligation
Find out what AI says about you.
Tell us your business and the question your customers ask. We will show you exactly who the AI recommends right now - and whether it is you.
Run my free visibility check