Generative Engine Optimisation · UK

Be the name AI gives.

Your customers have stopped scrolling Google. They ask ChatGPT, Gemini and Perplexity who to use - and the answer names a handful of businesses. Answari makes sure yours is one of them.

Get your free visibility check See how it works

We show you exactly where you're invisible - before you spend a penny.

live ai answer

“Who's the best cosmetic dentist in Plymouth?”

ChatGPT

1Your practiceSurfaced

2competitor-dental.co.uk★ 4.6

3anotherclinic.co.uk★ 4.4

↑ what we engineer: your name, named first

The shift already happened

Search is moving inside the answer.

When an AI engine names three businesses and yours isn't one of them, there's no second-place click to win. You simply aren't in the room - and most firms have no idea it's happening to them right now.

~50%

projected fall in traditional search volume by 2028 as people move to AI answers.

Gartner forecast

5×

faster growth in AI-referred visits year on year across tracked sites in early 2025.

Industry benchmarks 2025

90%

of AI citations come from pages beyond Google's first page - different rules entirely.

Industry analysis 2026

Why this matters

The path to your door has changed.

Search used to send people to a list of links. Now the AI gives one answer, naming a few businesses. If you're not named, you're not even considered.

The old way

Customer→ Google→ Your website

A page of ten links. Even at position five or six, you still got a look.

The AI way

Customer→ AI answer→ Named businesses

Three names, no scrolling. If you're not one of them, the customer never knows you exist.

How Answari works

Find the gap. Close it. Hold the position.

We run the questions your real customers ask across every major AI engine, measure where you stand against competitors, engineer your visibility, then keep watch as the models change.

Audit01

See where you're invisible

We fire your buyers' real questions across ChatGPT, Gemini, Perplexity and Claude, and measure your citation share against every competitor - engine by engine, question by question.

Optimise02

Engineer the citations

Structured data, answer-first content, a verifiable single business identity, and the independent signals AI engines actually draw from. We fix the site so the model names you.

Monitor03

Defend it every month

Models update. Competitors push back. Each month you get a fresh scorecard and the next set of fixes - so the position you win is the position you keep.

What you actually receive

A citation scorecard, not a vanity dashboard.

Every report answers one question in plain numbers: when your customer asks, who does the AI recommend - and how far behind are you?

Citation share · “best cosmetic dentist near me” · 40 prompts × 4 engines

Your practice68%

Competitor A41%

Competitor B24%

Competitor C11%

We don't hand you a screenshot of a ranking. We show you the exact answer the AI gives your customer - before we start, and after. The proof is the product.

- how every Answari engagement is measured

How we work together

Start with the truth. Then own the answer.

Every engagement opens with a paid deep audit, so you know exactly where you stand before committing to anything ongoing. Founder-led, one client at a time.

Start here

The Visibility Audit

A full picture of where AI sends your customers today - and the prioritised plan to change it.

Your buyers' real prompts, all major engines
Citation share mapped against competitors
Prioritised fix list - quick wins and strategic
Credited toward month one if you continue

Then - Setup

The Build

We implement the fixes that get you named: the technical and content work, done for you.

Structured data & single-identity setup
Answer-first content on key pages
Crawler access & technical foundation
One-off project fee, scoped to your site

Then - Retainer

The Watch

AI answers move constantly. We track, report and defend your position month on month.

Monthly citation scorecard vs. baseline
Ongoing authority & content work
Competitor & platform-change response
Simple monthly retainer

The founder

Stacey Smith

Founder, Answari · Plymouth, UK

I've spent my career in brand, search and performance marketing - the work of getting businesses found and turning that visibility into real enquiries.

Over the past year I've focused on a single question: how do AI systems like ChatGPT, Gemini, Claude and Perplexity decide which businesses to recommend? Answari is the answer - a consultancy built to help local practices understand, and improve, how often the AI names them.

I work with a small number of clients at a time, personally. No account managers, no outsourcing - just the work, measured against what it actually produces.

📍 Plymouth, Devon

Our research so far

What we're already seeing in Plymouth.

Real findings from live AI visibility testing of local practices - the same audit we run for clients. No invented numbers.

Sample finding · Plymouth cosmetic dentistry

The same practice - top of one answer, absent from another.

✓ "Best cosmetic dentist in Plymouth" - named first by ChatGPT, ahead of every other practice in the city.

✕ "Best dental implants in Plymouth" - the same practice doesn't appear at all. ChatGPT names five competitors instead, despite the practice's senior implant credentials.

→ AI visibility is won question by question, not practice by practice. You can dominate one answer and be invisible in the next - which is exactly what an audit uncovers, and what the work fixes.

Before you start

The questions people ask.

What is this, in plain terms?

When someone asks an AI assistant - ChatGPT, Gemini, Google's AI Overviews, Perplexity - for a recommendation in your area, it names a few businesses. Answari makes yours one of the names it gives. It's the AI-era version of being the first result, except the AI does the recommending for you.

How is this different from the GEO tools I've seen advertised?

Most of those are software you log into that shows a dashboard of where you're not appearing - then leaves the fixing to you. Answari is done-for-you. We run the audit, interpret it, carry out the work that gets you cited, then monitor and defend that position every month. You run your practice; we handle the visibility.

I already rank well on Google. Doesn't that cover it?

No - and this surprises people. AI engines frequently recommend businesses that don't sit at the top of Google, because they weigh different signals: structured data, factual clarity, and independent third-party citations. You can be page one on Google and completely absent when a customer asks ChatGPT.

How quickly would I see a change?

AI answers update far faster than traditional search rankings, so movement can show within weeks rather than the many months SEO usually takes. Your first audit shows your current standing straight away - that's the baseline everything is measured against.

What does the free visibility check involve?

You tell us your business and the question your customers ask. We run it across the major AI engines and show you whether you're recommended - or whether a competitor is named instead. No cost, no obligation. It's the clearest possible look at where you stand.