Be the name
AI gives.

Answari helps UK professional practices find out how they appear when clients ask AI who to use. We test an agreed set of client questions, record three things separately (whether you are named, whether your website is linked as the source, and whether the details are right), then show you what to fix and measure what changes.

Answari combines measurement with interpretation and agreed implementation. You can commission the audit as a standalone piece of work, use the findings with your own developer, or discuss a Build and ongoing Watch. Each stage has a published scope and price.

Not by itself. GEO and SEO share important foundations - sound technical setup, useful content and a site that search engines can crawl and understand. Good SEO is never wasted.

AI answers can nevertheless draw on a different mix of sources and may recommend only a small number of businesses. Independent mentions, consistent business information, clear evidence and well-structured content can all affect whether a business is understood and cited.

You can rank prominently in conventional search and still be absent from a particular AI answer.

There is no fixed timetable, because AI answers change with the product, the question and the sources available on the day. The audit records your starting point, dated. Later checks show what changed and what did not, so you can see the movement rather than take our word for it.

You give us your business name and one question a potential client might ask. We put it to ChatGPT, Gemini, Claude and Perplexity and send you the answers with a short note on what they mean. It is a first look at one question, not a full audit. Free, with no obligation.

Brand mention rate is how often the answers we checked name your business. Owned-site citation rate is how often those answers link to your website as their source. We report each out of the answers we could actually check, and we say plainly where an answer could not be checked. Neither is a count of enquiries. The measurement guide sets out the method.

No - and you should walk away from anyone who says yes. Nobody controls what an AI engine says. What can be controlled are the foundations it relies on: whether it can read your website, whether your business is described the same way everywhere, the background code that tells it who you are, pages written so it can lift the answer straight from them, and other trusted websites backing you up. That is the work, and it is measured against your dated starting point so you can see exactly what moved.

We test ChatGPT, Gemini, Claude and Perplexity directly, using questions, settings and repeat dates agreed with you before we start. Where you give us access, we also read what Google’s and Bing’s own reporting tools say about AI traffic to your site, and report that separately.

Not usually. Most practices need clearer pages, a site AI can read, consistent business details and more trusted websites backing them up - not a rebuild. If your current site genuinely blocks progress, the audit will say so plainly. That is what it is for.