Insights
The knowledge, in plain language.
Guides to Generative Engine Optimisation and Answer Engine Optimisation, written by Answari’s founder. Each one opens with a direct answer, explains the mechanism rather than the hype, and is kept current as the AI platforms change.
Evidence reviews: eight sectors, one approach
- Conveyancing solicitors: what eight conveyancing fee pages explain before an enquiry.
- Aesthetic clinics: what eight clinic websites tell a patient about anti-wrinkle treatment before they book.
- TRT clinics: what eight UK testosterone clinic websites explain before a man books.
- Accountants: what eight practice pages tell a limited company owner before they enquire.
- Dentists: what eight implant pages tell a patient before they book a consultation.
- Estate agents: what eight agency pages tell a home seller before they book a valuation.
- Financial advisers: what eight firms’ pages tell someone approaching retirement before they get in touch.
- Private GP clinics: what eight clinic pages tell a patient before they book a first appointment.
What 64 UK practices’ pages tell a buyer before they enquire
Eight page reviews side by side: what 64 UK practices’ pages show about named people, register links, prices and dates, and what each review did not measure.
Compare the eight reviews 27 September 2026 · Original reviewThe regulator is named. The doctor often is not.
What eight private GP clinic pages tell a patient before they book: first-appointment prices, named doctors, GMC numbers and the CQC links a reader can check.
Inspect the review and evidence 27 September 2026 · Original reviewPlenty of reviews. Now say what selling costs.
What eight estate agency pages tell a home seller before they book a valuation: fees, agreement terms, who handles the sale and the redress scheme.
Inspect the review and evidence 27 September 2026 · Original reviewThe FCA number was there. The link to the register was not.
What eight financial advice firms’ web pages tell someone near retirement before they enquire: FCA numbers, named advisers, fees and the links a reader can check.
Inspect the review and evidence 27 September 2026 · Original reviewNamed and priced. Now make it checkable.
What eight dental practice implant pages tell a patient before they book: prices, named dentists, GDC numbers and the links a reader can check.
Inspect the review and evidence 27 September 2026 · Original reviewPriced, but who does the work?
What eight accountancy practice pages tell a limited company owner before they enquire: prices, named accountants and credentials a reader can check.
Inspect the review and evidence 23 September 2026 · Original reviewNamed, but not checkable
What eight aesthetic clinic websites tell patients about anti-wrinkle treatment before they book. Coded observations, practical patterns and a worksheet.
Inspect the review and evidence 23 September 2026 · Original reviewClear on tests. Now check the claims.
What eight UK TRT provider websites explain before a man books, and where their figures and comparisons need support.
Inspect the review and evidence 22 September 2026 · Original reviewA fee range is only the start
What eight conveyancing fee pages explain before an enquiry. Three practical examples, source-linked observations and a free worksheet for law firms.
Inspect the review and evidence Own-site evidence · in progressAnswari’s AI visibility study
Inspect the recorded mentions, owned-site citations and accuracy issues, with partial coverage and a downloadable register.
Inspect the evidence Free resourceYour AI visibility scorecard
Plan the questions, record checked answers and sources, and calculate mentions and citations with incomplete evidence kept visible. Download your record. No signup.
Open the scorecard 4 July 2026What is Generative Engine Optimisation?
The definitional guide: what GEO is, why it exists, the two levers underneath every tactic, and what the work actually involves - without the hype.
Read the guide 4 July 2026GEO vs SEO: what actually changes
The two disciplines share foundations and diverge at the top. What carries over from SEO, what does not, and where the effort now belongs.
Read the guide 4 July 2026How answer engines choose which sources to cite
A practical guide to inspecting access, source quality and captured answers, with a distinction between observable evidence and a product’s private selection process.
Read the guide 4 July 2026How to measure AI mentions and citations
Worked scoring examples, the Google/Bing/GA4 reporting differences, and a repeatable method for recording mentions, citations and gaps.
Read the guideApplied to your business
Reading is free. So is the first look.
The free visibility check runs one of your customers’ real questions across ChatGPT, Gemini, Claude and Perplexity and shows you who the AI recommends.
Request your free check