For SRA-regulated solicitors and law firms
AI visibility for solicitors.
Does AI name your firm when a potential client asks who can help? Answari checks the answers, follows the sources and identifies useful improvements to your practice-area pages. Start with one service and the places you actually cover.
One buyer question across four AI products, checked manually. First reply usually within two working days. No obligation. If you want to know whether your firm is even mentioned when a prospect asks ChatGPT, and which directories and sources shape that answer, this is what the check records: the answer, the sources it cites and whether your website is one of them.
Start with the work you want to win
Pick one practice area, the clients you can help and the places you serve. An AI answer can name your firm yet give another website as its source, so we record both. Start with the free scorecard with solicitor question starters or the sample audit.
“Best conveyancing solicitor in [city]”
A conveyancing option in [city] is Your Firm[1]. Its page explains what the quote includes and who does the work.
[1] is a link to the firm’s website as the source. A fictional example, not a client result.
Example client questions to test
For a quick first check, build a blank worksheet from three solicitor questions, then adjust the wording to how your clients speak.
| Client question | What the client needs | Evidence to prepare |
|---|---|---|
| “Divorce solicitor in [city]” | Experience, location, first appointment, how fees work | Current practice page, named team, accurate profiles |
| “What does your conveyancing quote include?” | Legal fees, VAT, disbursements, what changes the quote | Approved fee information, with a named owner |
| “Can your firm help with a will involving overseas assets?” | Whether the firm handles it, or refers on | An honest statement of what you do |
| “Employment solicitor offering an initial consultation in [city]” | Who qualifies, how long, price, what it covers | Current terms and a working contact route |
| “Who will handle my house purchase?” | Who does the work, who supervises, how you keep in touch | Service details and current biographies |
| “What should I prepare for a settlement agreement appointment?” | What to bring, and where general guidance stops | A solicitor-reviewed guide, no identifiable clients |
What we check against the SRA
For SRA-regulated firms in England and Wales, we check your firm’s and your solicitors’ entries on the SRA Solicitors Register against your website: names, offices and roles. Mismatches are among the first things we look for. For firms elsewhere in the UK, we agree the relevant regulator, records and jurisdiction before the audit.
Where the SRA Transparency Rules apply to your firm and service, we review the published price information (how you charge, VAT, what is included, who does the work) against your approved information and note gaps or details that are hard to find. Your firm retains responsibility for regulatory compliance.
Choosing the first practice area
Can the team take on more of this work? Can the firm answer a real client question from experience? Can a named solicitor approve the page and fees? Start where all three are true.
Cost-led practice areas
“How much does conveyancing cost UK?”
We check the page against your approved quote and note what a client would still ask.
page review
Firm-level
“Best divorce solicitor in [city]”
We check service, team and location claims, and which websites the answer used.
source review
Broad legal information
“Is a settlement agreement worth signing?”
Only within the agreed scope, with a solicitor’s name on it.
scope decision
Why is your firm missing from Google’s AI answers?
Google’s AI answers at the top of search results can leave a firm out because Google cannot read the page, has no record of it, thinks it misses the question, or chose someone else. We check crawl and indexing evidence, page relevance and the sources shown. These checks may not establish why a firm was absent.
Our standard direct tests cover ChatGPT, Gemini, Claude and Perplexity. Gemini is separate from Google Search’s AI Overviews and AI Mode. Direct captures of those search features and access to your search reports are agreed separately in the audit scope.
- Can Google see the page? We use Google’s own reporting tools to check indexing status and reported issues; Google draws its AI answers from pages it can already show in normal search.
- Does the page answer the question? A list of practice areas is not an explanation of conveyancing for buyers in your town. We find the gap first.
- What did the answer say? We save the wording, date, AI product and linked websites.
- Can ChatGPT read your site? OpenAI reads websites one way to answer questions and another to train its models; a site can allow one and block the other. We check which applies to you.
Who approves the legal information?
Every priority page needs a named solicitor who owns it and revisits it when fees or services change. Answari improves how the page reads; your firm approves legal accuracy.
What to have ready before an audit
- The practice area, office and type of work you want more of.
- The service page address, approved fee information and profile links.
- Three questions clients actually ask, with names and matter details removed.
- Who approves content, and who maintains the website.
- Optional read-only access to Google’s own reporting tools and your analytics; never case management.
What the audit gives you
You receive the captured answers, source links, material accuracy issues and a ranked action list. The paid audit starts with at least ten agreed buyer questions across four products, with repeated tests for the five priority questions. Read the full audit inclusions. Our separate own-site study shows how mentions and source citations are recorded.
The report separates answers that name your firm from answers that link to your website. See the illustrative sample audit for the report format.
A conveyancing page that helps clients decide
Answer what the client needs to know: what the firm handles, what affects the quote and what happens next. Separate legal fees from third-party costs. Illustrative, not a fee quote.
- 1.A clear service summary - what the firm handles, who it helps, what to do next.
- 2.Comparable fee information - approved costs, what is in, what is out.
- 3.Visible FAQs - client questions answered on the page, with the background code that tells AI who you are, what you do and where built from the same words.
- 4.A responsible reviewer - a current biography and an honest review date.
fig. - a practice-area page organised around the client’s decision.
If you want the changes made
The Build is agreed in writing after the audit: one website, one location, your website system, up to three priority pages. Typical work: fixing something AI could not read, clearer fee information or bringing the background code into line with the page. Wider work is quoted separately. Then we repeat the checks using the measurement guide.
Which other websites vouch for a law firm
Beyond your own site, we look at the trusted websites that back you up: your Law Society Find a Solicitor profile, legal directories, review platforms and local press. We check which the saved answers used and whether they describe you accurately; evidence to look at, not proof of a recommendation.
Measured honestly, or not at all
For the agreed set of client questions we count how often answers name you and, separately, link to your website, then ask again on recorded dates. Enquiries we can trace to an AI answer are reported on their own. Presence in tested answers is not a count of real clients; see the measurement guide.
How practices work with us
| Stage | What it is | Fee |
|---|---|---|
| The Visibility Audit | Saved AI answers, checked sources and a prioritised action plan. | £1,500 fixed |
| The Build | The agreed website changes, made and checked against the written scope. | From £3,500, scoped |
| The Watch | Monthly repeat of the same questions, a short report and up to half a day of changes. | £1,250/month, three-month minimum |
Questions we get asked
Can you guarantee ChatGPT will recommend our firm?
No. We examine the saved answers, fix the agreed issues and measure what changes. We cannot control which firms an AI names or which websites it uses; nothing, including SRA regulation, guarantees inclusion.
We are a full-service firm. Where would you start?
A practice area the firm wants more of, can serve now and can describe accurately. We agree client type, location and questions first; a page that already carries fee information is often quickest to improve.
Does client confidentiality come into this?
The audit uses public information, saved AI answers and, where agreed, summary analytics. We never need client files; do not send privileged material. Your firm approves what is published.
Do legal directories still matter in the AI era?
Keep them accurate; we check whether saved answers use them. The SRA register, a legal directory and a review platform each do a different job; paying for a listing does not buy a place in AI answers.
We have several offices. Does that complicate things?
It adds detail, not difficulty. Each office needs accurate contact details and a clear link to the firm, which the background code can describe.
AI answers change with timing, location and wording, so keep dated evidence. Use the free scorecard, or ask us for a free check of one question across four AI products.
Request your free visibility check
Or see the full service detail
Last reviewed: 22 September 2026