A prospective client needs more than a starting price. What work does it cover? Which costs might change? Who handles the transaction, and what happens next? We reviewed eight public conveyancing fee pages to find useful ways of answering those questions.
The most useful examples connected the price to a particular transaction, explained dependencies and put identifiable people alongside the service. Below are three patterns a law firm can adapt, with the actual source pages and our observation sheet.
What we found on these eight pages
All eight contained numerical legal-fee information, some VAT wording and an enquiry route. That is expected in a sample selected for pricing pages. One additional page described duration qualitatively. Information not found on the designated page may be available elsewhere on the same website.
Download the eight-page observation sheet (CSV) · Inspect all eight sources
Three useful patterns to take from the review
1. Put the price inside a transaction
Levi Solicitors’ pricing page gives a worked purchase example. It separates legal fees, additional charges, third-party costs and government fees, with net, VAT and total columns. It also states assumptions and possible leasehold charges.
The useful choice is the separation. A client can see which amount pays for the firm’s work, which charges are conditional and which costs go elsewhere. A worked example needs a defined scenario and regular review; it does not replace a tailored quote.
Observed page structure, not an endorsement or validation of the example’s legal or tax calculations.
2. Explain the timetable and what can change it
Winston Solicitors’ pricing page separates transaction types and the work involved. Its freehold-purchase section gives a 10–12 week indication alongside dependencies such as searches, mortgage funding and cooperation between the parties.
The pattern to borrow: say what the estimate covers, when the clock starts and what could change it. On a long page, make sure a broad introductory estimate is easy to distinguish from transaction-specific guidance further down.
We record the firm’s published indication; we did not validate how quickly its transactions complete.
3. Connect the service to the people doing the work
Davis Blank Furniss’ pricing page includes a section on who will work on the matter. It names team members and provides role, experience and qualification information for several people.
This lets the reader connect the service to identifiable people without starting a separate search. A concise contact or supervisor section can link to current biographies. Describe the actual role accurately, including whether someone is a solicitor, licensed conveyancer or another member of the team.
A practical review of your own service page
Open one page and work through these questions. Use the worksheet to record the exact evidence, the person responsible and the next correction. The tick boxes below are a temporary reading aid; they do not create a score or save your work.
- Identify the service, client and transaction assumptions behind the information.
- Separate your fee, VAT treatment, third-party costs and conditional extras. Say what needs a tailored quote.
- Describe the important tasks and where a separate fee may be needed.
- Use a supported estimate, a clear starting point and the main dependencies.
- Use accurate names, roles and relevant experience, with useful profile links.
- Make the enquiry route clear and explain what information is useful for a quote.
Download the 12-question worksheet (CSV)
A content-review aid, not a regulatory checklist or legal advice. Your firm’s responsible reviewer should approve legal information, fee statements and claims before publication.
How this relates to AI visibility
These checks identify information a prospective client can read and verify. They do not show that a page is recommended by ChatGPT or cited in Google’s AI answers. Google’s current guidance emphasises useful original content, accessible pages and a good visitor experience. It does not promise inclusion.
For a law firm changing a page, keep the original, record the change and compare search performance and genuine enquiries over time. If testing AI answers, retain the questions, dates, product settings, answers and links. Keep that evidence separate from a page-content review. Our measurement guide explains the distinction.
The pages we reviewed
One designated pricing page per firm, captured on 22 September 2026. Names identify the sources; inclusion is not a recommendation or a league table.
These are the recorded observations behind the three counts above. “Not found in designated captured page” means we did not find that information on the one page reviewed; it may be available elsewhere on the firm’s website. A recorded feature does not establish completeness or accuracy.
| Firm and source page | At least one extra cost quantified | Included tasks or stages listed | Numerical transaction duration |
|---|---|---|---|
| Taylor Price Manchester | Not found in designated captured page | Not found in designated captured page | Not found in designated captured page |
| Blackstone Solicitors Manchester area | Found | Found | Not found in designated captured page |
| MWG Solicitors Manchester | Found | Not found in designated captured page | Found |
| Davis Blank Furniss Manchester | Found | Not found in designated captured page | Not found in designated captured page |
| Grahame Stowe Bateson Leeds | Found | Found | Not found in designated captured page |
| Blacks Solicitors Leeds | Found | Not found in designated captured page | Not found in designated captured page |
| Levi Solicitors Leeds | Found | Found | Found |
| Winston Solicitors Leeds | Found | Found | Found |
Download the full observations, including price presentation (CSV)
Download source URLs, capture times and hashes (CSV)
Method, boundaries and corrections
We selected four firms associated with Leeds and four with Manchester or its wider area from public searches for conveyancing fee information. The sample is purposive, not random. Selecting pricing pages favours firms whose prices can already be discovered in search.
Eight pages returned HTTP 200 to our capture tool. One initial candidate returned HTTP 403 and was replaced before coding; its accessibility was not scored. We retained the returned HTML and extracted text, with UTC capture times and SHA-256 hashes. The public observation sheet contains our classifications and summaries, not copies of the firms’ pages.
A task/stage list means an explicit list of included work or transaction steps. A numerical duration means a stated transaction-duration range. An additional charge means at least one supplementary or third-party cost given as an amount or range. Presence does not establish completeness or accuracy.
We inspected returned page text and links, including expandable content present in that HTML. We did not complete quote forms, contact firms, test phone responses, verify professional records, inspect every page or execute every interactive feature. Relevant details may appear elsewhere or be supplied during an enquiry.
The review questions draw on the subjects addressed by the SRA Transparency Rules and SRA guidance on price and service information. This narrow page review does not determine whether a firm complies with those rules.
Research and coding were assisted by AI. The examples and counts were checked against the retained source material before publication. Send specific corrections, with the page URL and relevant passage, to hello@answari.co.uk. Later corrections will be dated here.